Ad Spending - Latest updates on Ad Spending

US ad spending on broadcast TV increases 24 November 2016

According to a recent Nielsen report, ad spending on broadcast TVs with predominantly black audiences has increased by 255% between 2011 and 2015. African-American–themed shows dominate the small screen in recent broadcast season. Nielsen characterizes having more than 50% of black viewers. In the … Continue reading

Online video to drive 4.4% jump in global ad spend in 2015 31 March 2015

Online OTT video is now growing faster than any other digital channel, leading a 4.4 per cent uplift in global ad spend in 2015, that will be driven by advertisers pulling more budget from TV and broadcasters selling packages that … Continue reading