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Social TV : The Next Level of Audience Engagement Is Infectious

  Integration of social media content into TV programming and advertising to better engage audiences with shows and fellow viewers, sometimes referred to as ‘Social TV’, is one of the hottest audience engagement strategies today. The potential synergies between TV and social media could be game changing. But even now, innovative shows like American Idol, Glass …

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Muvi Studio in FierceOnlineVideo’s Fierce 15 list for 2015, acknowledged as the ‘Top Enterprise OTT’ platform

  Muvi, an OTT Video On Demand Streaming platform builder, has been placed on the ‘Fierce 15’ list of top online video firms as the top ’Enterprise OTT’ platform, compiled by Fierce Market’s online video arm FierceOnlineVideo. Easily amongst the most visible video streaming platform maker on web today, Muvi’s contribution to the industry and the …

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Top 5 Challenges for the VoD Industry Today

  The popularity of Video On Demand viewing with a high social quotient is exponentially increasing. Real-time sports, reality shows, dramas, sitcoms, and children’s programs are amongst the most popular genres in social television today. This leads to a series of competitive scenarios between all the major players, including content providers, content packagers, software and …

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5 Reasons To Adopt IPTV Today Over Traditional TV

As viewers gain access to newest forms of entertainment in the form of handheld devices, the traditional TV is drawing its ace in the form of Internet TV, or as the techies call it, IPTV. With IPTV you usually mean distribution of television or video content over a controlled IP network, where the end consumer …

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