Viacom Survey In 2012 - Latest updates on Viacom Survey In 2012
Social TV : The Next Level of Audience Engagement Is Infectious 13 July 2015
Integration of social media content into TV programming and advertising to better engage audiences with shows and fellow viewers, sometimes referred to as ‘Social TV’, is one of the hottest audience engagement strategies today. The potential synergies between TV and social media could be game changing. But even now, innovative shows like American Idol, Glass …
