Integration of social media content into TV programming and advertising to better engage audiences with shows and fellow viewers, sometimes referred to as ‘Social TV’, is one of the hottest audience engagement strategies today. The potential synergies between TV … Continue reading
Muvi, an OTT Video On Demand Streaming platform builder, has been placed on the ‘Fierce 15’ list of top online video firms as the top ’Enterprise OTT’ platform, compiled by Fierce Market’s online video arm FierceOnlineVideo. Easily amongst the most … Continue reading
The popularity of Video On Demand viewing with a high social quotient is exponentially increasing. Real-time sports, reality shows, dramas, sitcoms, and children’s programs are amongst the most popular genres in social television today. This leads to a series … Continue reading
As viewers gain access to newest forms of entertainment in the form of handheld devices, the traditional TV is drawing its ace in the form of Internet TV, or as the techies call it, IPTV. With IPTV you usually mean … Continue reading