When marketing trends keep going out with the old and in with the new, you as a marketer, cannot always expect conventional strategies to give you a competitive advantage, especially when there are competitors vying for your customers’ attention. The new age “always-on-the-go” lifestyle has made consumers to mostly prefer watching a video than …
These days, when streaming platforms have become the obvious choice of entertainment for viewers, there is no better time than now to venture into the OTT industry. Viewing comfort at all levels is what a streaming platform aims at. And for this, you need to reach all possible devices and platforms that are currently …
When is a fast-food company also a streaming film outlet? When it offers customers both at the same time online. In UK, Domino’s has launched what it’s calling Pizza Box Office, an initiative giving online pizza orderers their choice of complementary movie streamed to PC, Mac or tablet. The initiative is designed to incentivise ecommerce orders and …