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Online video advertising is growing , but is facing a problem of transparency. As online video streaming content consumption increases, led by YouTube which accounts for 75% of the traffic. According to Neil Nguyen, the CEO of Sizmek, “There is … Continue reading
The shift to digital is expected to give new dimension to the TV ad industry. According to a recent survey by Videology, there will be a good increase in online TV consumption in the next 3 years. The survey which … Continue reading
A recent study by Hub Entertainment Research reveals that 34% of digital TV users prefer watching content from reputed media than independent creators. Ad prices are increasing for videos from TV networks and popular film production companies. Users are consuming … Continue reading
Online OTT video is now growing faster than any other digital channel, leading a 4.4 per cent uplift in global ad spend in 2015, that will be driven by advertisers pulling more budget from TV and broadcasters selling packages that … Continue reading
Nearly one in 10 anglophone Canadians say they no longer watch any TV shows the old-fashioned way and only stream or download content online, according to a new study. In a telephone poll with 4,002 Canadians conducted late last year on … Continue reading
One year after launching its VOD platform, Vimeo is doubling down on paid content by earmarking a total of $10 million for videographers who want to sell their productions through its site. Vimeo now offers more than 6,000 videos for sale … Continue reading
Tubi TV is a new streaming app from San Francisco-based connected TV startup adRise. Tubi TV is already available on Amazon’s new Fire TV and plans to launch on Roku and Xbox 360 in the coming days. Tubi TV’s ambitious goal is … Continue reading
Canada’s Bell Media has acquired procedural drama Bosch and period drama Manhattan for its upcoming SVOD service, dubbed ‘Project Latte’. The Bosch deal with Red Arrow International hands Bell exclusive Canadian SVOD rights to the show, which is currently in production … Continue reading
Strong growth over the last twelve months has placed Norway at ‘the digital forefront’. Subscription video on demand in Norway has now been taken up by a third of homes. Norway has the highest SVOD penetration in the Nordic region with 730,000 such subscriptions. Norwegian … Continue reading
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