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71% marketers believe Ad spending will shift from Linear TV to Digital TV

The shift to digital is expected to give new dimension to the TV ad industry. According to a recent survey by Videology, there will be a good increase in online TV consumption in the next 3 years. The survey which was participated by American advertisers, media houses and agencies of traditional & online video content …

Online video from popular networks see a rise in ad prices

A recent study by Hub Entertainment Research reveals that 34% of digital TV users prefer watching content from reputed media than independent creators. Ad prices are increasing for videos from TV networks and popular film production companies. Users are consuming around eight hours of online video content every week, while traditional linear TV is seen …

Online video to drive 4.4% jump in global ad spend in 2015

Online OTT video is now growing faster than any other digital channel, leading a 4.4 per cent uplift in global ad spend in 2015, that will be driven by advertisers pulling more budget from TV and broadcasters selling packages that include both OTT VoD and traditional TV spots, predicts ZenithOptimedia. The media agency’s annual forecast claims …

1 in 10 English speaking Canadians now watch just web video, no TV at all

Nearly one in 10 anglophone Canadians say they no longer watch any TV shows the old-fashioned way and only stream or download content online, according to a new study. In a telephone poll with 4,002 Canadians conducted late last year on behalf of the Media Technology Monitor, nine per cent of the respondents said they had …

Vimeo invests another $10 million in premium VOD content

One year after launching its VOD platform, Vimeo is doubling down on paid content by earmarking a total of $10 million for videographers who want to sell their productions through its site. Vimeo now offers more than 6,000 videos for sale through Vimeo on Demand, ranging from indie movies to instructional videos to even serialized fare. …

Tubi TV Wants to Take on Crackle With Free Movies and TV Shows

Tubi TV is a new streaming app from San Francisco-based connected TV startup adRise. Tubi TV is already available on Amazon’s new Fire TV and plans to launch on Roku and Xbox 360 in the coming days. Tubi TV’s ambitious goal is to become the largest library of free movies and TV shows. Netflix subscribers will recognize some …

Bell Buys Dramas For SVOD Service

Canada’s Bell Media has acquired procedural drama Bosch and period drama Manhattan for its upcoming SVOD service, dubbed ‘Project Latte’. The Bosch deal with Red Arrow International hands Bell exclusive Canadian SVOD rights to the show, which is currently in production on Amazon Prime Instant Video. Atomic bomb drama Manhattan is being billed as Project Latte’s first …

Third of Norwegians Take Up Subscription VOD

Strong growth over the last twelve months has placed Norway at ‘the digital forefront’. Subscription video on demand in Norway has now been taken up by a third of homes. Norway has the highest SVOD penetration in the Nordic region with 730,000 such subscriptions. Norwegian SVOD households have 1.6 subscriptions which show the strength of consumer interest for online video services. …

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