Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

OTT Streaming Services - Latest updates on OTT Streaming Services

Analysis of Millennials Highlights Major Threat to Traditional TV

Major UK TV companies face the growing threat of the millennial generation’s preference for new media channels, according to research by L.E.K. Consulting, the global strategy consultancy. One of the most important challenges comes from millennials’ planned reduction in spend on pay TV and switch to internet-based OTT video services like Amazon Prime and Netflix. 45% …

TV Still Preferred But OTT Catching Up Fast In Canada

TV is still the No. 1 medium for daily consumption in Canada, but the internet is not far behind. The vast majority of consumers in the country spend time with both every day—as well as with radio. Data cited by Thinktv (formerly the Television Bureau of Canada) from Numeris, Infosys TV, NLogic and comScore indicates …

Online TV Services Can Help Cable Restructure Ad Spends

  On-demand & live Video streaming services have become a viable alternative to Cable TV today as OTT services have established a strong market among the younger audience. The structure of these OTT video services not only allow users to customize their viewing packages (in bundles) but they also grant advertisers a platform that might just be …

White Papers

Latest Tweets

Join Us On Facebook

Subscribe to our Newsletter