Major UK TV companies face the growing threat of the millennial generation’s preference for new media channels, according to research by L.E.K. Consulting, the global strategy consultancy. One of the most important challenges comes from millennials’ planned reduction in spend … Continue reading
TV is still the No. 1 medium for daily consumption in Canada, but the internet is not far behind. The vast majority of consumers in the country spend time with both every day—as well as with radio. Data cited by … Continue reading
On-demand & live Video streaming services have become a viable alternative to Cable TV today as OTT services have established a strong market among the younger audience. The structure of these OTT video services not only allow users to customize their … Continue reading