In the last few years, the way we consume content has changed considerably. Traditional modes of entertainment such as cinema halls and television broadcasts have taken a backseat and given way to the rise of over-the-top based live streaming thus … Continue reading
Major UK TV companies face the growing threat of the millennial generation’s preference for new media channels, according to research by L.E.K. Consulting, the global strategy consultancy. One of the most important challenges comes from millennials’ planned reduction in spend … Continue reading