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How to Acquire Subscribers for Your OTT Platform? 17 May 2021
Customer acquisition is the process of gaining new customers for your business or converting the existing prospects into new customers. If you own an OTT (Over-the-Top) platform and want to improve your customer acquisition rate, then read on. The OTT industry has gained momentum over the past years with the rising number of OTT …
The Impending Death of Media Streaming Devices 02 May 2018
Your living room TV is the battleground for connected content experiences. At war are smart TV manufacturers, streaming stick brands, and set-top boxes. The beginning of 2018 saw the war heat up as TV manufacturers rolled out some breakthrough innovations at CES 2018. Samsung announced that its 2018 smart TVs will be powered by Bixby, …
Pay TV providers adopting new ways to meet increasing OTT demand 27 October 2017
According to a survey conducted by Amdocs, a global software a, d services provider, Pay TV providers are responding to market trends by adopting new ways to expand their offerings. The survey reveals that 82 % of Pay TV providers recognize that consumers are increasingly expressing a preference for on-demand content in a rapid shift …
Sky launches OTT streaming service in Spain 13 September 2017
Sky has introduced an OTT TV streaming service in Spain. It is set to offer the best of Spanish content from pay TV channels, TV series and on-demand films from all over the globe. It is available to anyone in Spain via the app on iOS and android devices, web and TV using Sky’s streaming …
Analysis of Millennials Highlights Major Threat to Traditional TV 18 January 2016
Major UK TV companies face the growing threat of the millennial generation’s preference for new media channels, according to research by L.E.K. Consulting, the global strategy consultancy. One of the most important challenges comes from millennials’ planned reduction in spend on pay TV and switch to internet-based OTT video services like Amazon Prime and Netflix. 45% …
Innovation & Localisation Key To Content Growth For OTT & SVOD 18 January 2016
Even in a TV world with hyper choice, original concepts and local creativity will be critical to boosting TV and Web production, says Eurodata’s annual International TV Trends Report. The data for 2015 found that more than 8,500 new TV and SVOD programme concepts were launched in 2015 in the 44 countries monitored by NOTA, …
Only 23% Indians Ready To Pay For Online Video, Finds Vuclip 14 January 2016
Downloads via torrent are dominant in India as compared to download through other subscription based OTT platforms, according to a Global Video Insights Report by Vuclip, which says that only 23% Indians have shown the propensity to pay for video content. The findings come in the light of the entry of Netflix, which is the …
Meet the top 15 startups in online video 25 June 2015
The online video industry is expanding by leaps and bounds. That’s no surprise, and neither is the sheer number of startups bringing new ideas and technologies to the segment. There are dozens, perhaps hundreds, of new companies contributing to the IP video ecosystem. That made picking just 15 of the most compelling online video …
