Customer acquisition is the process of gaining new customers for your business or converting the existing prospects into new customers. If you own an OTT (Over-the-Top) platform and want to improve your customer acquisition rate, then read on. The OTT industry has gained momentum over the past years with the rising number of OTT …
Your living room TV is the battleground for connected content experiences. At war are smart TV manufacturers, streaming stick brands, and set-top boxes. The beginning of 2018 saw the war heat up as TV manufacturers rolled out some breakthrough innovations at CES 2018. Samsung announced that its 2018 smart TVs will be powered by Bixby, …
According to a survey conducted by Amdocs, a global software a, d services provider, Pay TV providers are responding to market trends by adopting new ways to expand their offerings. The survey reveals that 82 % of Pay TV providers recognize that consumers are increasingly expressing a preference for on-demand content in a rapid shift …
Sky has introduced an OTT TV streaming service in Spain. It is set to offer the best of Spanish content from pay TV channels, TV series and on-demand films from all over the globe. It is available to anyone in Spain via the app on iOS and android devices, web and TV using Sky’s streaming …
Major UK TV companies face the growing threat of the millennial generation’s preference for new media channels, according to research by L.E.K. Consulting, the global strategy consultancy. One of the most important challenges comes from millennials’ planned reduction in spend on pay TV and switch to internet-based OTT video services like Amazon Prime and Netflix. 45% …
Even in a TV world with hyper choice, original concepts and local creativity will be critical to boosting TV and Web production, says Eurodata’s annual International TV Trends Report. The data for 2015 found that more than 8,500 new TV and SVOD programme concepts were launched in 2015 in the 44 countries monitored by NOTA, …
Downloads via torrent are dominant in India as compared to download through other subscription based OTT platforms, according to a Global Video Insights Report by Vuclip, which says that only 23% Indians have shown the propensity to pay for video content. The findings come in the light of the entry of Netflix, which is the …
The online video industry is expanding by leaps and bounds. That’s no surprise, and neither is the sheer number of startups bringing new ideas and technologies to the segment. There are dozens, perhaps hundreds, of new companies contributing to the IP video ecosystem. That made picking just 15 of the most compelling online video …