Ott Tv Platforms - Latest updates on Ott Tv Platforms
Online TV Services Can Help Cable Restructure Ad Spends 01 October 2015
On-demand & live Video streaming services have become a viable alternative to Cable TV today as OTT services have established a strong market among the younger audience. The structure of these OTT video services not only allow users to customize their … Continue reading
Leaders From Hulu, AOL and MLB Advanced Speak Up On OTT Future 30 September 2015
There’s no crystal ball to reveal the future of OTT and D2C, but an Advertising Week panel with representatives from Hulu, AOL and MLB Advanced Media made some compelling predictions. The panel, “Direct-to-Consumer: OTT and the Future of Video Entertainment,” … Continue reading
Success of Empire Prepares A New Road Map For Television 29 September 2015
Last year’s breakout series “Empire” stormed back onto television Wednesday, drawing 16.2 million viewers, according to Nielsen, at a time when most other shows struggle to maintain an audience’s interest. But what the television industry wants to know is what happens over the … Continue reading
Key Reasons Why TV Is Taking The Dip 29 September 2015
Traditionally, fall premiere week for broadcast television networks has been a sparkling time of peak sampling as millions upon millions of viewers tune-in to new and returning shows. Save for 16 million viewers gobbling up Fox hip-hop drama Empire on Wednesday … Continue reading
Verizon Looks To Reinvent The TV Ads Model With Go90 29 September 2015
Verizon’s much awaited internet TV service Go90 will hit the web this week and the industry is abuzz! TV advertising won’t change much, just like it didn’t after the inception of VOD platform Netflix. The same 15 & 30 … Continue reading
Wurl Releases A New Video Viewing Index And It Has Some Surprising Facts 28 September 2015
Mobile and OTT platforms are cutting into overall video usage patterns, but traditional pay TV still leads the way – by a big margin.That’s according to streaming video platform vendor Wurl, which introduced a U.S.-focused index called AMOV (an acronym … Continue reading
comScore Works Out A New Metric For Internet TV Viewing 25 September 2015
comScore is looking to unify metrics for viewing across the two major viewing platforms – traditional TV and Internet TV – by bridging the platform gap that has plagued TV networks, content owners, advertisers and Nielsen for the past … Continue reading
Argentinian Cable Companies Demand OTT Regulation 24 September 2015
In an industry in which over-the-top (OTT) operators are outgrowing third-party networks and convergence is gathering a huge part of the telco business, Argentina’s cable companies are calling for a new regulation to set a framework for current and … Continue reading
SA Pay-TV Operator Under Pressure From VOD Services 24 September 2015
Pay-TV operator MultiChoice is feeling the pressure from local and international OTT platforms. On top of that, the company believes the regulatory framework in SA is not protecting traditional broadcasters against the onslaught of big foreign media companies. This … Continue reading
Tech Innovation Accelerates The ‘Slow Demise Of Traditional Broadcast’ 24 September 2015
The broadcast technology industry recently convened in Amsterdam to discuss the innovations transforming the sector, with more than 55,000 delegates and 1,800 suppliers from more than 170 countries attending the annual International Broadcast Convention (IBC). As one senior technical … Continue reading
