Please wait while we enable your Account


Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Leaders From Hulu, AOL and MLB Advanced Speak Up On OTT Future

Roshan Dwivedi Published on : 30 September 2015
Advertising Week 2015 NY MLB


There’s no crystal ball to reveal the future of OTT and D2C, but an Advertising Week panel with representatives from Hulu, AOL and MLB Advanced Media made some compelling predictions. The panel, “Direct-to-Consumer: OTT and the Future of Video Entertainment,” focused on ad targeting, shifting audiences and consumer attitudes about commercials, along with topics like content creation and discoverability.

When discussing the shift from cable subscriptions to OTT video services & content, Hulu‘s Senior VP-Ad Sales Peter Naylor said there have been a lot of cord cutters and cord shavers using his company’s service. “We know a lot of people have multiple subscriptions, so it’s just a rising part of the ecosystem and a rising part of consumer behavior.” Mr. Naylor added that Hulu started with an entirely desktop experience, but that now the service sees over 62% of its content consumed in the living room, its fastest growing segment of the viewership.

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required
Your website will be at, you can change this later.

Upcoming Webinar
May 30

9:00AM PST

API Security in Video Streaming

While video streaming, we have to deal with a lot of data which is sensitive and confidential related mostly to users and content. In order to keep that…...

Event Language: English
30 Minutes