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Rentrak And AMC Are Jointly Developing A New Demographic Reach Metric

  Rentrak and AMC Networks have entered a pact to develop a new cross-platform metric that tracks incremental viewer reach. Needless to say, it’s a huge effort towards tracking audience behavior on VOD services. This pack will witness the integration of viewer behavior from Rentrak’s database of passive TV and VOD information with Census-level video …

Rentrak, comScore, Nielsen chart OTT video audience trends

As more consumers are viewing online video streaming services like Amazon, Hulu and Netflix on their TV screens, mobile smartphones or tablets, the question becomes: What are users’ viewing behaviors? Online audience measurement firms including comScore, Rentrak and Nielsen are sizing up what audiences are watching and how they are engaging with their content across platforms. …

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