Comscore - Latest updates on Comscore
New audience segments from comScore to help OTT advertisers reach target OTT and SVOD audience 08 February 2018
comScore has come up with its expanded activation solution to incorporate console gaming and over-the-top (OTT) audience segments, including subscription video on demand (SVOD). The 21 new segments will help OTT marketers and media companies effectively target consumers with customized … Continue reading
Streaming Video Services on the rise 11 August 2017
Many consumers pay for multiple streaming services as streaming video has become part of consumer’s daily entertainment diet. More than 49 million homes or 53% of U.S Wi-Fi connected homes accessed at least one over-the-top (OTT) streaming TV service as … Continue reading
Subscribers from mobile drives growth for Netflix 27 July 2017
Netflix added 5.2 million subscribers in the second quarter of 2017 reaching 100 million subscribers and some of that gain can be attributed to mobile. In the second quarter of 2017, 5.2 million subscribers were added reaching a total of … Continue reading
49 hours of TV watched every month in Homes that have OTT services – ComScore 17 July 2017
According to data presented by ComScore, 51 million households consume TV programming via streaming video services that represents a 16% rise in 6 months. Viewing habits data was also revealed by ComScore. Some of its findings were: – On an … Continue reading
Cord Cutters lean towards Netflix 07 July 2017
As reported by ComScore in April, the most popular streaming platform among cord cutters is Netflix with 75% of over-the-top enabled households subscribing to the SVOD service. As per the new data from ComScore, although Netflix is still the king … Continue reading
Streaming TV apps and skinny bundles – latest data 27 June 2017
According to comScore an increasing number of households that are outside of the U.S are streaming TV and entertainment content on an average of 49 hours each month. Half of Americans have resorted to cord-cutting and many are including OTT … Continue reading
More than 2M subscribers for Sling TV – comScore 27 June 2017
Sling TV which controls the major chunk of subscribers and can currently boast of more than 2 million users According to ComScore, Sling TV, AT&T’s DirecTV Now and Sony’s PlayStation Vue have about 3.1 million users amongst them. DirecTV currently … Continue reading
comScore plans to measure OTT viewing 15 May 2017
comScore has launched comScore OTT Intelligence which is a combined service to measure U.S household viewing of over-the top (OTT) content on TV screens. The Company’s proprietary : Total Home Panel – a research panel that measures consumer behavior across … Continue reading
Netflix leads US in usage and engagement 13 April 2017
According to a ComScore study, Netflix has the highest household penetration and viewing time per month among the major OTT platforms in the US. The report stated that Hulu wasn’t as widely accessed as Netflix but attracted comparable viewing engagement … Continue reading
Big data’s pivotal role in the future of television 09 April 2015
As more and more consumers grow increasingly discontent with rising cable costs and channel packages that don’t align to their view preferences, cable companies are seemingly attempting to resolve the issue by doubling down on the very same legacy business … Continue reading
