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Rentrak, comScore, Nielsen chart OTT video audience trends

Roshan Dwivedi Published on : 07 April 2015

comscore_multiplatform_engagement

As more consumers are viewing online video streaming services like Amazon, Hulu and Netflix on their TV screens, mobile smartphones or tablets, the question becomes: What are users’ viewing behaviors? Online audience measurement firms including comScore, Rentrak and Nielsen are sizing up what audiences are watching and how they are engaging with their content across platforms.

Read the entire story here.

Written by: Roshan Dwivedi

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