Rentrak - Latest updates on Rentrak

Rentrak And AMC Are Jointly Developing A New Demographic Reach Metric 28 September 2015

  Rentrak and AMC Networks have entered a pact to develop a new cross-platform metric that tracks incremental viewer reach. Needless to say, it’s a huge effort towards tracking audience behavior on VOD services. This pack will witness the integration … Continue reading

Rentrak, comScore, Nielsen chart OTT video audience trends 07 April 2015

As more consumers are viewing online video streaming services like Amazon, Hulu and Netflix¬†on their TV screens, mobile smartphones or tablets, the question becomes: What are users’ viewing behaviors? Online audience measurement firms including comScore, Rentrak and Nielsen are sizing … Continue reading