Rentrak - Latest updates on Rentrak
Rentrak And AMC Are Jointly Developing A New Demographic Reach Metric 28 September 2015
Rentrak and AMC Networks have entered a pact to develop a new cross-platform metric that tracks incremental viewer reach. Needless to say, it’s a huge effort towards tracking audience behavior on VOD services. This pack will witness the integration … Continue reading
Rentrak, comScore, Nielsen chart OTT video audience trends 07 April 2015
As more consumers are viewing online video streaming services like Amazon, Hulu and Netflix on their TV screens, mobile smartphones or tablets, the question becomes: What are users’ viewing behaviors? Online audience measurement firms including comScore, Rentrak and Nielsen are sizing … Continue reading
