Spotify, the music streaming giant with more than 207 million subscribers worldwide, launches a new analytic tool for music marketers to track the performance of ad campaigns. The tool is supposed to help artists understand the streaming conversion metrics minutely, … Continue reading
Finally, Apple Music records more number of paying subscribers than Spotify in the US. As per the reports, Apple Music counted almost 28 million paying subscribers in February, while Spotify just crossed the 26 million mark. Spotify, a free ad-supported … Continue reading
According to a recent study, paid and ad-supported music streaming services now account for nearly half of all global music revenue. The 2018 financial year witnessed a 10% rise in the global music sales from 2017, leading to the overall … Continue reading
Spotify announces the addition of Hulu in its premium subscription package, at no extra cost. However, Spotify’s premium plan, priced at $9.99 per month, has not managed to make Hulu free of commercials. The combo offer is valid for a … Continue reading
Despite being involved in a legal battle with Warner Music Group, Spotify launches its audio streaming service in India. Earlier this week, WMG filed a legal petition in an Indian Court to block Spotify from accessing its content catalog. Considering … Continue reading
Spotify, the Swedish music streaming giant, expands its podcasting portfolio with the recent acquisition of Gimlet Media for $230 Million. Gimlet Media is a popular NYC-based Producer, known for its dramatic and thriller contents. As the podcasting industry is rapidly … Continue reading
Spotify is planning to step into the podcast industry by purchasing Gimlet Media for more than $200 million, according to reports. If the deal goes positive, this will be the first content company acquired by the music streaming service. This … Continue reading
Spotify and Tinder have extended their integration with a new feature of sharing songs to users. Now listeners of the music streaming giant can share small portions of their favorite songs directly to Tinder chat. Then the receiver can stream … Continue reading
Spotify is all set to enter the music streaming market of India through the global content licensing deal with the country’s leading music and film firm T-Series. This will not only let Indian listeners stream Spotify’s music, but it will … Continue reading
The audio streaming behemoth, Spotify, has added 20 million new users in the last 6 months. This has led the number of global monthly active users to 200 million. According to reports, Spotify had 180 million and 191 million users … Continue reading