Digital Music - Latest updates on Digital Music

Spotify introduces targeted podcast advertising feature 18 June 2019

Spotify announces the integration of targeted ads on its podcasting service. Now, advertisers can target users, who are streaming podcasts, with relevant ad campaigns and can trigger instant action. Earlier, advertisements on Spotify were only meant for free-tiers music listeners, … Continue reading

Spotify consistently dominates in new markets 17 June 2019

Spotify, the global audio streaming giant, is eventually out-scoring its competitor – Apple Music, as per Q2 market reports. The music streaming service is gaining dominance on new markets including Hungary, Slovakia, Indonesia, Honduras, and Finland. Earlier, Spotify had a … Continue reading

Spotify introduces new Storyline feature for Artists 15 May 2019

Spotify, the global music streaming giant, is testing a new storytelling feature called Storyline, similar to those of insta-stories and Facebook stories, where artists can share their thoughts as well as quotes and can interact better with the audiences. The … Continue reading

Spotify Introduces New Conversion Metrics to Measure Ad Performance 11 April 2019

Spotify, the music streaming giant with more than 207 million subscribers worldwide, launches a new analytic tool for music marketers to track the performance of ad campaigns. The tool is supposed to help artists understand the streaming conversion metrics minutely, … Continue reading

In a first-of-its kind, audio streams to be included in Australia’s album charts 15 May 2017

On Thursday, May 4, an announcement was made by trade body ARIA that on-demand audio streams for the first time will be taken into account in Australia’s official weekly album charts.This Saturday (May 13), the first ARIA Albums Chart to … Continue reading