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Pandora to help shows monetize via ‘podcast genome project’ 15 January 2018

After launching a competition to Apple Music last spring, Pandora is all set to build a massive podcast catalog called “podcast genome project” that would help podcasters monetize shows more easily. Talking to Variety, Pandora Internet Radio CEO Roger Lynch … Continue reading

Fox TV to replicate YouTube’s 6 second ad model 23 June 2017

Unskippable 6 second ads like the format adopted by YouTube are to be followed by the Fox Networks Group.The ads will first be seen on Fox’s video streaming apps and gradually on linear TV, according to Variety. For the first time, … Continue reading