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The traditional broadcasting system needs a change. Linear TV has been the source of entertainment for a very long time, but with the medium of on-demand content rapidly rising, is there hope for the traditional broadcasting system to progress further in 2021? Another factor that impacts Linear TV is the advertising medium. Brands spend huge …
Discovery Kids, the children’s channel from Discovery Communication India is heading to debut in the OTT space. The network has partnered with streaming giant Netflix for the digital distribution of the series. The company although has not defined a date, is pretty optimistic about scoring big in OTT space while staying relevant in the linear …
According to market research firm Kagan, streamed bundles, online subscription services, self-aggregation and over-the-air delivery play extremely prominent roles in the US video landscape. Some stats from the research firm on the US video industry: Traditional multichannel subscriptions in the US are to fall to 82.3 million by 2021, a decline of 10.8 million in …
Unskippable 6 second ads like the format adopted by YouTube are to be followed by the Fox Networks Group.The ads will first be seen on Fox’s video streaming apps and gradually on linear TV, according to Variety. For the first time, a broadcaster has adopted this ad format according to Fox Networks. Read More
According to the Q1 2017 Video Monetisation Report (VMR) from advertising management solution provider FreeWheel, video monetization arising from live streams which mirror linear TV is on the rise. Desktop viewing makes up for 32% of ad view composition but it is lagging in Europe and is currently at 19%. Europe has witnessed the actual …
A new study based on the media consumption and content discovery habits of young millennials in the age group of 18-24 years, suggested that OTT (over-the-top) platforms are the most common way for them to consume TV content (71%) wherein one out of two watched entertainment either on desktop or mobile devices (exclusively). Some other …
More consumers are moving from traditional TV to video streaming platforms, hence advertising can no longer be targeted to the traditional TV audience. According to a recently published Nielsen Total Audience Report, adults between 18-24 watched 46% fewer hours of linear TV in Q3 2016 than in Q3 2010. Another 2016 Nielsen report suggested that …
According to a recent Bernstein Research focus group study, Millennials aren’t that much interested in OTT services, ones that offer live linear TV programming, they prefer more “on-demand” stuff, especially the Millennials in urban, digital-savvy market. Bernstein’s San Francisco focus group for this study were all under 40. The study quoted that many forward-looking traditional …
According to a recent ‘Dutch Consumer Video Behavior’ report from Telecompaper, Dutch people still spend 38% of their daily viewing time to linear TV. The rest of their viewing is spent on recorded content, online and on-demand video content. According to the research, an average consumer spends 287 minutes watching videos per day, equals to almost five hours …
Dynamic ad insertion is easier with OTT but is less prevalent across TV and VOD platforms. Seeing this, Adobe has enhanced its Primetime solution to boost dynamic ad insertion for live and linear TV streams. This capability by Adobe Primetime can either be client-side (where ad serving tech exists in a consumer’s device) or can be server-side (where …
