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Trends in the digital industry

A recent survey by CSG International in partnership with Pipeline Market Research on communications service providers revealed that 73% of them expect that their offerings will go digital in 3 years time. 69% said they would update their business processes, 62% believe in improving customer experience across devices, and a good 69% are looking at …

Online video and catch-up TV grow

A recent report of Ofcom suggests that viewership of TV catch-up & online video streaming has been witnessing an upward pattern over the last year. It shows that video consumption is highest (96%) in the 16-24 age bracket, while it is only 35% in the over 65 group. It also indicates that Pay TV catch-up …

Facebook eyes dedicated video streaming

After the success of auto-play videos, Facebook is now looking to expand its video streaming services. 500 million users access videos on Facebook each day. A 100 million hours of video are now being accessed every single day. Mark Zuckerberg said “We’ve been testing new experiences like suggested videos which enables people to discover more videos …

FCC Promotes TV Everywhere, Blow For Cable Lobby

Pay-TV providers would have to make video programming available to the makers of third-party devices and software under a proposal by Federal Communications Commission Chairman Tom Wheeler. The FCC is planning for a software-based, cardless replacement for CableCard. Without needing a physical card that plugs into a third-party set-top box, consumers would be able to get …

Middle-Aged Prefer On-Demand Learning Videos In China

Self-development and foreign language learning programs are far more popular than entertainment among on-demand videos, perhaps reflecting job insecurity during the slump. LG Uplus, which launched its mobile VOD service in July last year, analyzed 14.25 million views over the last six months. The service offers around 150,000 programs to 9.3 million members, and an average …

Digital-driven Ad spending Seen Growing At 15.5% In 2016

Ad spending in India will grow 15.5% in 2016 to Rs.57,486 crore with digital advertising expanding at the fastest pace of 47.5%, media agency GroupM, part of global advertising group WPP Plc., said in its This Year Next Year report released on Tuesday. Last year saw ad spending grow by 14.2%, higher than GroupM’s estimate …

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What Will Drive VOD In India In 2016?

The market today for Video On Demand is huge and always expanding. In fact, the boost to the potential for online content viewing comes from factors such as widespread Smartphone penetration, launch of better connectivity options and demand for variety in content. These factors will also be responsible in driving the online VOD industry in …

Apps Driving OTT Over Cable

Cord-cutters and cord-nevers are on the rise. According to a recent Forrester study, 20 percent of adults over age 32 don’t have cable — but that number rises to 35 percent for those under 32. While the pace may be debatable, the fact that cable households are declining is not. By 2025, only half of …

Conviva Reports Online Video Viewers Moving To Longform Videos

Consumers are increasingly watching longform video on online video streaming services, with the proportion of screen time dedicated to shortform decreasing, according to new research. A report from video analytics firms Conviva concludes that 2015 was the year that premium TV came into its own on online platforms. It said the proportion of online viewing dedicated …

ARPU Up But US Cable Downslide Continues

Like in the previous two quarters and even earlier, the cable industry in the US continues to bleed video subscribers, albeit slower than before, while online VOD services and business services (BS) continue to be growth drivers in terms of subscription numbers and revenue in the quarter ended 30 September, 2015 (current quarter, Q3-2015). This report considers three players for …

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