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Viewing Of Top SVOD Originals Comparable To Linear TV, Finds NBC Guru 20 January 2016
NBC’s research chief says the notion that original series on the major Subscription VOD services receive far more viewership than shows on traditional television networks is being overstated. Speaking to journalists and bloggers who cover television at the Winter TV … Continue reading
Apps Driving OTT Over Cable 19 January 2016
Cord-cutters and cord-nevers are on the rise. According to a recent Forrester study, 20 percent of adults over age 32 don’t have cable — but that number rises to 35 percent for those under 32. While the pace may be … Continue reading
Conviva Reports Online Video Viewers Moving To Longform Videos 14 January 2016
Consumers are increasingly watching longform video on online video streaming services, with the proportion of screen time dedicated to shortform decreasing, according to new research. A report from video analytics firms Conviva concludes that 2015 was the year that premium … Continue reading
Researchers Claim Traditional TV Viewing Habit Is Gone, YouTube Is In 13 January 2016
Young YouTube and Netflix addicts are unlikely to revert to more traditional media habits when they settle down, research has found, stoking debate over whether the core businesses of Sky and ITV face major upheaval in the coming years. A … Continue reading
Demand For Video Streaming Services Is Up, But How? 08 January 2016
Think people have binged enough? No? Just like the rest of the world. For a fact, entertainment has grown to account for more than 70% of peak Internet traffic, up from 69% earlier this year and 64% during the first … Continue reading
The New Rovi Research Sheds Light On OTT 08 January 2016
Some 60% of people frequently stream content while travelling by car or public transport, with 29% claim to do so while at work, according to new research by Rovi. The study found that 77% of respondents subscribe to “alternative” TV … Continue reading
MAGID & TV Mogul Study Reveals Majority of US Households Have Connected TV 08 January 2016
For the first time, a majority of U.S. viewers have TV sets connected to the Internet, according to data released today by Frank N. Magid Associates and advertising software maker TubeMogul. Connected TV penetration–through gaming consoles, set-top boxes, and smart … Continue reading
Yahoo’s Streaming Service Was Doomed to Fail 07 January 2016
Entering into the world of streaming services is far from simple. The field is beyond crowded with well-established services backed by a whole lot of money, popular original programming, and exclusive licensing deals with TV and movie studios. When Yahoo! entered … Continue reading
Viewers Diverge While Platforms Converge in 2016, Says Ooyala Report 06 January 2016
Today, Ooyala steps up with its State of the Broadcast Industry 2016, in which it assuredly predicts that this year will be a lot like last year but more of it. Over-the-top video content moved to center stage in 2015, … Continue reading
From TV To YouTube : Millennials Made The Digital Move In 2015 31 December 2015
GenNext, the millennials, have moved on to shows on the web that truly reflect their preferences. This audience is continuously on the move and consumes content on non-traditional i.e. video streaming platforms. They watch content that is refreshing, finite and … Continue reading
