Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

From TV To YouTube : Millennials Made The Digital Move In 2015

Roshan Dwivedi Published on : 31 December 2015

GenNext, the millennials, have moved on to shows on the web that truly reflect their preferences. This audience is continuously on the move and consumes content on non-traditional i.e. video streaming platforms. They watch content that is refreshing, finite and crisp — limited episodes of 5 to 25 minutes.  This year also saw long format content emerge as the winner on the digital platform with Indian Web series beating IMDB records of some of the most revered international ones. This trend will continue in the coming year.

One of the main reasons that the digital space is rising is due to the non-existent censorship. This allows content providers to address subjects that the young professional (aged between 18 and 30) can relate to and enjoy watching. It gives content providers the freedom to tailor content towards specific users, cover taboo topics and speak in a language the young professional understands, and thus, they are able to cater selectively to a wider audience.

Source : Exchange4Media

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
June 27

9:00AM PST

Leveraging Analytics for Success in the Streaming Industry

A streaming platform’s success is crucially dependent on data. In today’s competitive streaming landscape, data is king. This webinar will unlock the secrets of using analytics to gain…...

Event Language: English
30 Minutes