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Will Pay TV & OTT platforms co-exist? 22 April 2016

Many people are using both Pay TV and video streaming services. According to a report on Consumer Reports, around 47% of US households already use some form of video streaming service. Cord cutting is prevalent but in very small numbers. Despite the wide availability of video streaming services and talks of cord cutting doing the …

Over 40% TV time spent on OTT 22 April 2016

According to the Adobe & the Diffusion Group research, OTT services account for over 40% of TV time. Out of this OTT viewing times, 65% accounts for SVOD services like Netflix or Hulu, free streaming is 30% and 5% is transactional streaming services. According to the Streaming Video Survey Analysis carried out by the group …

Let’s PLAYBALL – says live streaming 08 April 2016

Previously when there was Manchester United vs Arsenal in the league finals, one used to mark the date on the calendar, grab a few beers and makes sure that he/she is on the coach in front of the TV by 8pm. Remember the times when you had to miss the start of the game because …

Alibaba buys video streaming giant Youku Tudou for $4.2B 07 April 2016

Alibaba, world’s biggest e-commerce company, has acquired Youku Tudou – the Chinese video streaming giant. Youku Tudou is popularly known as ‘China’s YouTube’. It has a 21% share of the video market in China. The entire process took 6 months and has been valued at $4.2 billion. Following this buyout, it is expected that Alibaba …

The Future is Streaming; the future is Smart Connected Devices 02 March 2016

Did you know, 35% viewers preferred streaming the Super Bowl 50 on connected devices last month? With video on demand (VOD) services taking the front seat, connected and mobile devices are set to rule the entertainment industry. Connected TVs in particular, are seeing an ever increasing trend in the very recent years. The biggest growth …

Why Video Streaming Platform providers are producing their own Shows & Movies? 18 February 2016

It is no secret that video streaming services like Netflix and Hulu are giving a tough competition to Pay-TV operators. YouTube and Apple too have entered into the exclusive video content market. YouTube Red which is available for 9.99 USD a month, has launched YouTube Originals. The first four shows to streamed are Scare PewDiePie …

Data analytics leads to better ads 18 February 2016

Data can play a huge role in increasing relevance and revenue of ads on TV and video streaming services. According to Sky, UK’s leading Pay TV operator, targeted commercials using analytics (AdSmart) received lower channel switching than the non-targeted ones. In fact, AdSmart commercials were switched 70% less than traditional ones. This is simply because …

Netflix Boasts 37% Share Of Internet Traffic In North America 21 January 2016

The data from Sandvine, revealed in Netflix’s quarterly earnings report, shows that Netflix’s share of North American traffic data has continued to grow, up from 35 percent of peak downloads in 2014. Apple’s iTunes accounted for 3 percent of peak download traffic in 2015, finishing in a multi-way tie for fourth place with Amazon Video, …

Digital-driven Ad spending Seen Growing At 15.5% In 2016 20 January 2016

Ad spending in India will grow 15.5% in 2016 to Rs.57,486 crore with digital advertising expanding at the fastest pace of 47.5%, media agency GroupM, part of global advertising group WPP Plc., said in its This Year Next Year report released on Tuesday. Last year saw ad spending grow by 14.2%, higher than GroupM’s estimate …

Apps Driving OTT Over Cable 19 January 2016

Cord-cutters and cord-nevers are on the rise. According to a recent Forrester study, 20 percent of adults over age 32 don’t have cable — but that number rises to 35 percent for those under 32. While the pace may be debatable, the fact that cable households are declining is not. By 2025, only half of …

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