Video Streaming Services - Latest updates on Video Streaming Services
Cord cutting challenged by internet speeds 26 April 2016
Almost every main stream TV channel is available through internet video streaming services. Cutting the cord is an option for many seeking independence from high costs of cable. But the biggest challenge to internet based TV is internet speeds. Netflix … Continue reading
Will Pay TV & OTT platforms co-exist? 22 April 2016
Many people are using both Pay TV and video streaming services. According to a report on Consumer Reports, around 47% of US households already use some form of video streaming service. Cord cutting is prevalent but in very small numbers. … Continue reading
Over 40% TV time spent on OTT 22 April 2016
According to the Adobe & the Diffusion Group research, OTT services account for over 40% of TV time. Out of this OTT viewing times, 65% accounts for SVOD services like Netflix or Hulu, free streaming is 30% and 5% is … Continue reading
Let’s PLAYBALL – says live streaming 08 April 2016
Previously when there was Manchester United vs Arsenal in the league finals, one used to mark the date on the calendar, grab a few beers and makes sure that he/she is on the coach in front of the TV by … Continue reading
Alibaba buys video streaming giant Youku Tudou for $4.2B 07 April 2016
Alibaba, world’s biggest e-commerce company, has acquired Youku Tudou – the Chinese video streaming giant. Youku Tudou is popularly known as ‘China’s YouTube’. It has a 21% share of the video market in China. The entire process took 6 months … Continue reading
The Future is Streaming; the future is Smart Connected Devices 02 March 2016
Did you know, 35% viewers preferred streaming the Super Bowl 50 on connected devices last month? With video on demand (VOD) services taking the front seat, connected and mobile devices are set to rule the entertainment industry. Connected TVs in … Continue reading
Why Video Streaming Platform providers are producing their own Shows & Movies? 18 February 2016
It is no secret that video streaming services like Netflix and Hulu are giving a tough competition to Pay-TV operators. YouTube and Apple too have entered into the exclusive video content market. YouTube Red which is available for 9.99 USD … Continue reading
Data analytics leads to better ads 18 February 2016
Data can play a huge role in increasing relevance and revenue of ads on TV and video streaming services. According to Sky, UK’s leading Pay TV operator, targeted commercials using analytics (AdSmart) received lower channel switching than the non-targeted ones. … Continue reading
Netflix Boasts 37% Share Of Internet Traffic In North America 21 January 2016
The data from Sandvine, revealed in Netflix’s quarterly earnings report, shows that Netflix’s share of North American traffic data has continued to grow, up from 35 percent of peak downloads in 2014. Apple’s iTunes accounted for 3 percent of peak … Continue reading
Digital-driven Ad spending Seen Growing At 15.5% In 2016 20 January 2016
Ad spending in India will grow 15.5% in 2016 to Rs.57,486 crore with digital advertising expanding at the fastest pace of 47.5%, media agency GroupM, part of global advertising group WPP Plc., said in its This Year Next Year report … Continue reading
