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The New Rovi Research Sheds Light On OTT

Some 60% of people frequently stream content while travelling by car or public transport, with 29% claim to do so while at work, according to new research by Rovi. The study found that 77% of respondents subscribe to “alternative” TV or video streaming services providers like Netflix or Hulu – with more people doing so in …

MAGID & TV Mogul Study Reveals Majority of US Households Have Connected TV

For the first time, a majority of U.S. viewers have TV sets connected to the Internet, according to data released today by Frank N. Magid Associates and advertising software maker TubeMogul. Connected TV penetration–through gaming consoles, set-top boxes, and smart TVs–has more than doubled from 26% of U.S. households in 2013 to 53% this year. …

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Will Day-and-Date Releases Become As Popular As They Were Destined To?

  There’s so much streaming video available nowadays, it seems criminal to complain about the selection. There are more recent releases, catalog titles, TV series, sporting events, children’s shows, and online originals than a person could ever hope to sit through. But there’s one category you never find (on legit sites, anyway): studio movies that …

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Indie Film Marketer Gets Candid About VOD Release Strategies

  Windows in the Home Entertainment space continue to shrink. Just recently,Paramount announced a deal with AMC Theaters and Cineplex shortening the time from the theatrical release to the home theatre screen. Now, only two weeks after a film’s theatrical run has shrunk down to 300 theaters or less, that film will be released on …

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Regal Rejects Plan For Quicker VOD Release, Calls It Unhealthy

  With Paramount Pictures and AMC Theaters  looking to begin experimenting with a much shorter than usual window between theatrical and VOD releases, there’s been a surprising groundswell of support for the idea that could be seen as a threat to theatrical releasing as we know it. Up until this moment, there have been no real …

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Hulu might add ad-free option to compete with Netflix

  Hulu is exploring plans to add an advertising-free option to its service, according to people familiar with the matter, as the online VOD platform tries to become a stronger rival to Netflix Inc. Such a move would be a significant shift in strategy for Hulu, which up to now has required users to sit through ad …

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Floyd Mayweather’s next fight might air on CBS, a huge gamble for the network

  Floyd Mayweather’s last fight against Manny Pacquiao shattered Pay-Per-View (PPV) records and expectations by tens of millions of dollars, and yet his next fight could reportedly be given away for free to anybody who wants to watch. According to a source for Lyle Fitzsimmons of CBSSports.com, Mayweather’s next, and presumably final, fight could be …

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ESPN’s Plan to Dominate the Post-TV World

On July 11, 2014, LeBron James announced that he was leaving the Miami Heat to return to his hometown Cleveland Cavaliers. Within a few minutes of the announcement, an ESPN notification typed on a desktop computer in Bristol, Connecticut, was sent to more than 6.5 million people in the United States who had signed up …

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Streaming constitutes 28% of all US viewing

  More than a quarter (28%) of all TV viewing in the US is now done via digital streaming, according to a new GfK MRI report. Accessing subscription or free online VoD platforms via a computer or mobile device accounts for 16% of time spent with TV content; online streaming through a traditional TV set …

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