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Will Day-and-Date Releases Become As Popular As They Were Destined To? 07 October 2015

There’s so much streaming video available nowadays, it seems criminal to complain about the selection. There are more recent releases, catalog titles, TV series, sporting events, children’s shows, and online originals than a person could ever hope to sit … Continue reading →

Indie Film Marketer Gets Candid About VOD Release Strategies 27 August 2015

Windows in the Home Entertainment space continue to shrink. Just recently,Paramount announced a deal with AMC Theaters and Cineplex shortening the time from the theatrical release to the home theatre screen. Now, only two weeks after a film’s theatrical … Continue reading →

Regal Rejects Plan For Quicker VOD Release, Calls It Unhealthy 03 August 2015

With Paramount Pictures and AMC Theaters looking to begin experimenting with a much shorter than usual window between theatrical and VOD releases, there’s been a surprising groundswell of support for the idea that could be seen as a threat to … Continue reading →

Hulu might add ad-free option to compete with Netflix 20 July 2015

Hulu is exploring plans to add an advertising-free option to its service, according to people familiar with the matter, as the online VOD platform tries to become a stronger rival to Netflix Inc. Such a move would be a significant shift … Continue reading →

Subscription Video on Demand

Floyd Mayweather’s next fight might air on CBS, a huge gamble for the network 14 July 2015

Floyd Mayweather’s last fight against Manny Pacquiao shattered Pay-Per-View (PPV) records and expectations by tens of millions of dollars, and yet his next fight could reportedly be given away for free to anybody who wants to watch. According to … Continue reading →

ESPN’s Plan to Dominate the Post-TV World 10 July 2015

On July 11, 2014, LeBron James announced that he was leaving the Miami Heat to return to his hometown Cleveland Cavaliers. Within a few minutes of the announcement, an ESPN notification typed on a desktop computer in Bristol, Connecticut, was … Continue reading →

Streaming constitutes 28% of all US viewing 09 July 2015

More than a quarter (28%) of all TV viewing in the US is now done via digital streaming, according to a new GfK MRI report. Accessing subscription or free online VoD platforms via a computer or mobile device accounts … Continue reading →

That’s Heavy, Man … 4K Over OTT 07 July 2015

BY NOW, TWO TRENDS are clear when it comes to the momentum around 4K/Ultra HD video. One is that Ultra HD is far more of an Internet-protocol (IP) thing than traditional broadcast video methods. Samsung and Comcast, for instance, … Continue reading →

Ireland’s VOD Viewers Favor Free Content, Even if It Means Ads 03 July 2015

Digital video has taken flight in Ireland. According to March 2015 research by Nielsen for the Interactive Advertising Bureau Ireland (IAB Ireland), 67% of internet users ages 16 and older in Ireland had viewed video-on-demand (VOD) in the six … Continue reading →