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Top Five Benefits of Pay-Per-View OTT Monetization 11 August 2022

  According to latest OTT market trends, revenue generated through pay-per-view will touch US$ 12.89 billion by 2027. After subscription and advertising, it is one of the fastest growing monetization models for OTT platforms. And there are multiple reasons behind … Continue reading

Will Day-and-Date Releases Become As Popular As They Were Destined To? 07 October 2015

  There’s so much streaming video available nowadays, it seems criminal to complain about the selection. There are more recent releases, catalog titles, TV series, sporting events, children’s shows, and online originals than a person could ever hope to sit … Continue reading

Indie Film Marketer Gets Candid About VOD Release Strategies 27 August 2015

  Windows in the Home Entertainment space continue to shrink. Just recently,Paramount announced a deal with AMC Theaters and Cineplex shortening the time from the theatrical release to the home theatre screen. Now, only two weeks after a film’s theatrical … Continue reading

Regal Rejects Plan For Quicker VOD Release, Calls It Unhealthy 03 August 2015

  With Paramount Pictures and AMC Theaters  looking to begin experimenting with a much shorter than usual window between theatrical and VOD releases, there’s been a surprising groundswell of support for the idea that could be seen as a threat to … Continue reading

Hulu might add ad-free option to compete with Netflix 20 July 2015

  Hulu is exploring plans to add an advertising-free option to its service, according to people familiar with the matter, as the online VOD platform tries to become a stronger rival to Netflix Inc. Such a move would be a significant shift … Continue reading

Floyd Mayweather’s next fight might air on CBS, a huge gamble for the network 14 July 2015

  Floyd Mayweather’s last fight against Manny Pacquiao shattered Pay-Per-View (PPV) records and expectations by tens of millions of dollars, and yet his next fight could reportedly be given away for free to anybody who wants to watch. According to … Continue reading

ESPN’s Plan to Dominate the Post-TV World 10 July 2015

On July 11, 2014, LeBron James announced that he was leaving the Miami Heat to return to his hometown Cleveland Cavaliers. Within a few minutes of the announcement, an ESPN notification typed on a desktop computer in Bristol, Connecticut, was … Continue reading

Streaming constitutes 28% of all US viewing 09 July 2015

  More than a quarter (28%) of all TV viewing in the US is now done via digital streaming, according to a new GfK MRI report. Accessing subscription or free online VoD platforms via a computer or mobile device accounts … Continue reading

That’s Heavy, Man … 4K Over OTT 07 July 2015

  BY NOW, TWO TRENDS are clear when it comes to the momentum around 4K/Ultra HD video. One is that Ultra HD is far more of an Internet-protocol (IP) thing than traditional broadcast video methods. Samsung and Comcast, for instance, … Continue reading

Nielsen’s Total-Audience Report Should Terrify Television Execs 06 July 2015

  Last week, global information and measurement company Nielsen came out with Q1 2015’s Total Audience Report. For those following the media landscape, the report gives powerful insight into how content is being consumed across a host of devices: television, … Continue reading