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6 Reasons Your TV Everywhere Strategy Isn’t Working 08 June 2015

TV Everywhere is a valuable tool for building engagement with viewers and growing your overall brand. When done right, TVE offerings drive viewership back to linear channels. Yet “TVE” should really stand for “Television Viewer Engagement,” because it’s not about simply … Continue reading

Google may be planning a movie streaming service to take on Netflix 05 June 2015

Shares of Netflix are up more than 80% so far in 2015, and it’s looking like the video on demand film distribution business isn’t a bad one to be in right now. Just like the rest of us, Google appears to have … Continue reading

Yahoo adds ad viewability and fraud measurement 04 June 2015

Yahoo has made independent viewability and fraud measurement for video advertising available on all its properties. Yahoo is partnering with third-party measurement companies that align with the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC). Advertisers running campaigns with … Continue reading

Sign Me Up: Stoking The Subscription Economy 03 June 2015

With word this week that Apple plans to roll out its own $10 a month music streaming service next week, the subscription economy grows yet another option. With ISP fees, cable and satellite, mobile phone, and discrete content services like … Continue reading

How Internet Changes Pay TV by 2020, Per Pacific Crest 29 May 2015

Pacific Crest Securities analysts Andy Hargreaves and Evan Wilson today offer up some thoughts on the “future of TV” and what it means to Netflix, Google, and Apple, among others, in the form of a 34-slide deck of slides. In addition to Netflix’s … Continue reading

The Cinema Isn’t a Place; It’s An Idea 29 May 2015

It’s welcome news that the Times has changed its policy regarding movie reviews. Until early this year, the newspaper reviewed, in principle, every movie that received a theatrical release in New York—though we’re not certain how they defined “theatrical release.” … Continue reading

Rich List debutant Patrick Grove on why a mobile Asian Netflix is ‘the perfect idea’ 26 May 2015

Patrick Grove believes there are 250 million reasons his Asian version of US streaming juggernaut Netflix will work. He will debut on the BRW Rich List with a $286 million fortune when the 2015 edition is published on Friday, in The … Continue reading

Verizon’s ‘Pick Your Own Cable TV Channels’ Is Just Another Bait & Switch; Read the Fine Print 25 May 2015

The diagram above uses an excerpt of the “fine print” that you can find at the bottom of Verizon’s FiOS TV, cable, High-speed Internet and phone advertisements, including their $74.99 special Triple Play which includes Verizon’s “customized TV plans” that … Continue reading

Asia Pacific drives 180% global digital TV growth 21 May 2015

Based on forecasts for 138 countries, the number of digital TV homes will increase by more than 1 billion between 2010 and 2020 to 1.65 billion – or up by 180%, according to a new report from Digital TV Research. … Continue reading

CBS, ABC, NBC Want Much More of That Internet Advertising 20 May 2015

In a sign of changing television-consumption habits, major U.S. broadcasters are banding together with their cable brethren in an effort to jointly promote themselves and capture more advertising revenue at a time when ad dollars are increasingly flowing to online … Continue reading