Written by: Roshan Dwivedi
More than a quarter (28%) of all TV viewing in the US is now done via digital streaming, according to a new GfK MRI report.
Accessing subscription or free online VoD platforms via a computer or mobile device accounts for 16% of time spent with TV content; online streaming through a traditional TV set makes up another 9%; and 3% comes from other methods for accessing content, such as portable game consoles.
The new report also reveals that 41% – termed ‘Digital Enthusiasts’ in the report – of TV viewers subscribe to at least three digital TV services online, as well as maintain a traditional pay TV subscription (cable/satellite/telco).
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