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What is an Ad Server? An Ad Server is a web based tool used by websites which want to display ads and are also called “publishers”, Ad networks and advertisers to help with ad management, campaign management and ad trafficking. An ad server also provides reporting on ads served on the website. Finally, an ad …

Based on MPEG2-TS, HLS (HTTP Live Streaming) is Apple’s patented streaming format. It is an adaptive streaming communication protocol. Initially, HLS was used only for Apple devices.  Now it is supported by other devices like Android-based smartphones. HLS works by splitting live streams into a sequence of smaller HTTP-based file downloads. Each download loading one small portion of an …

Chromecast is a media streaming device that plugs into the HDMI port on your TV. Simply use your mobile device and the TV you already own to cast your favourite TV shows, films, music, sport, games and more. Chromecast works with iPhone®, iPad®, Android phones and tablets, Mac® and Windows® laptops and Chromebooks.* Chromecast is …

IPTV or Internet Protocol Television is a system of transmitting and broadcasting television series using Internet Protocol Suite unlike traditional deliver through satellite signal and cable television formats. IPTV enables streaming media in smaller batches improving overall user experience. IPTV sends only one content at a time as requested by the viewer and a new …

Digital Rights Management (DRM) is an organized process to copyright protection for digital content such as video, music, eBooks etc. DRM technologies try to put a stop to illegal redistribution of digital content and limit the ways consumers can copy content they have already purchased. Usually, DRM is put into practice by inserting code that …

MPEG-DASH (Dynamic Adaptive Streaming Over HTTP) is a flexible bitrate streaming technique. MPEG has developed quite a few extensively used multimedia standards, including MPEG-21, MPEG-7, MPEG-4 and MPEG-2. Their newest standard MPEG-DASH, is an effort to resolve the intricacies of media delivery to various devices with an integrated common standard. When media content is delivered from …

The Real-Time Messaging Protocol (RTMP) protocol was originally developed by Macromedia (Now Adobe) for high-performance transmission of audio, video and data over the Internet between Flash based platform technologies, including Flash Player & Adobe AIR and the Server. RTMP is available as an open specification to create products and technology that enable delivery of video, audio, …

Ad-Supported Video on Demand (AVOD) is referred to monetization of video services that are made available to the end-user at no charge but are Ad-supported by adding advertisement in any manner to the video on demand. It can either be a Freemium service or Hybrid model of SVOD/TVOD/AVOD. AVOD services are typically cheaper than SVOD …

Electronic Sell Through (EST) or sometimes also known as Download to Own (DTO) is referred to digital sale of media where consumers pays a one-time fee to download the media for unlimited viewing or accessed on demand via the Internet, Mobile and Cable. It is also described as an extension to Home Video Market. Examples …

Pay-Per-View (PPV) is a system where a viewer is required to pay a certain fee for viewing special programs such as Live Events or Sports. The program is telecasted at the same time to everyone subscribing to PPV Service. Examples for Pay-Per-View (PPV): WWE- World Wrestling Federation, UFC