In general terms, webcasting is broadcasting over the Internet much like traditional radio and television broadcasts. With Webcast, you can broadcast a media presentation (Video/Audio) over the Internet with the help of streaming media technology. Here you can distribute a single content source to several real-time viewers or listeners. A webcast may either be distributed …

Multicast (many-to-many or one-to-many distribution) is the term used to define communication where information is sent from one or more points to a set of other points (From one or multiple servers to set of multiple clients). The senders (Servers) and receivers (Clients) are one or more. Multicast streaming delivers data to more than one …

Unicast is the term used to define communication where information is sent from one point to another point (From server to client). In this situation, there is just one sender (server), and one receiver (Client).  Each client receives a separate stream and given that they request it. Unicast streaming works either for video on demand streaming …

What is an Ad Network? An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand. Ad networks make it possible for advertisers to …

What is an Ad Server? An Ad Server is a web based tool used by websites which want to display ads and are also called “publishers”, Ad networks and advertisers to help with ad management, campaign management and ad trafficking. An ad server also provides reporting on ads served on the website. Finally, an ad …

Based on MPEG2-TS, HLS (HTTP Live Streaming) is Apple’s patented streaming format. It is an adaptive streaming communication protocol. Initially, HLS was used only for Apple devices.  Now it is supported by other devices like Android-based smartphones. HLS works by splitting live streams into a sequence of smaller HTTP-based file downloads. Each download loading one small portion of an …

Chromecast is a media streaming device that plugs into the HDMI port on your TV. Simply use your mobile device and the TV you already own to cast your favourite TV shows, films, music, sport, games and more. Chromecast works with iPhone®, iPad®, Android phones and tablets, Mac® and Windows® laptops and Chromebooks.* Chromecast is …

IPTV or Internet Protocol Television is a system of transmitting and broadcasting television series using Internet Protocol Suite unlike traditional deliver through satellite signal and cable television formats. IPTV enables streaming media in smaller batches improving overall user experience. IPTV sends only one content at a time as requested by the viewer and a new …

Digital Rights Management (DRM) is an organized process to copyright protection for digital content such as video, music, eBooks etc. DRM technologies try to put a stop to illegal redistribution of digital content and limit the ways consumers can copy content they have already purchased. Usually, DRM is put into practice by inserting code that …

MPEG-DASH (Dynamic Adaptive Streaming Over HTTP) is a flexible bitrate streaming technique. MPEG has developed quite a few extensively used multimedia standards, including MPEG-21, MPEG-7, MPEG-4 and MPEG-2. Their newest standard MPEG-DASH, is an effort to resolve the intricacies of media delivery to various devices with an integrated common standard. When media content is delivered from …