Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

Video Encoding

The process of converting digital video files from one format to another is known as Video Encoding.  As different browsers and devices support different video formats, all the videos must go through an encoding process to convert the original source video to be viewable on different devices (Including set-top boxes, mobile phones, tablets, computers) and browsers. Alternatively, this process is known as "video conversion" or "transcoding".  

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Encoder

Basically, “Encoder” is a device that is used to convert data from one format to another. It can be either software or hardware. An encoder is important for converting the forage from your camera to streamable data. RTMP (Real Time Messaging Protocol) is the most popular format for the converted data. The encoder takes the format that is required and converts it into codecs (decompression/compression/). For instance, H.264 is the standard for streaming internet sources. It is also the suggested video…

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AirPlay

AirPlay allows you to mirror your display and stream video from iPad, Mac or iPhone to Apple TV. It also allows you to stream audio to any compatible speakers or Apple TV and including those connected to an AirPort Express router. AirPlay simply connects and starts streaming if you are on the same Wi-Fi network. AirPlay can use point-to-point Wi-Fi to stream if you are not on the same network.

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VAST (Video Ad Serving Template)

VAST or Video Ad Serving Template is a general specification developed by the IAB (Interactive Advertising Bureau) for serving video ads. Basically, it is a script which is providing constant instructions to your video player on how to manage an ad. It tells your video player where to find the ad (i.e. the ad server), how long it should display, what the click-thru URL should be, what the ad should do — how it should show up in the player…

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Upcoming Webinar

How AI is Going to Revolutionize Video Delivery
How AI is Going to Revolutionize Video Delivery

As media libraries expand and viewer demands accelerate, traditional media management methods are struggling to keep pace. In this webinar, we’ll dive into how AI — both today’s practical solutions and tomorrow’s transformative innovations — is going to reshape the way streaming platforms, broadcasters, and enterprises manage, organize, and distribute content across Digital Asset Management (DAM) and Media Asset Management (MAM) systems. This session will give you a clear roadmap for harnessing AI — both current tools and emerging frontiers — to transform your media operations into a faster, smarter, and future-ready ecosystem.

We will also introduce you to Alie – Muvi’s exclusive AI engine that can help streamline your streaming journey across our website and apps.

Things the webinar would cover:

  • AI-driven content workflows: Automate captioning, audio-to-text conversion, subtitle translation, and multi-language transcription
  • Smart content discovery: Unlock scene-level video search, automated chaptering, and AI-generated metadata
  • AI-native content creation: Instantly generate training videos, marketing clips, or explainers directly from documents, URLs, or text prompts 
  • Agentic AI for media: Explore how autonomous AI agents can manage content ingestion, quality checks, compliance editing, and metadata enrichment
  • Next-gen video editing: Use simple prompts to mute, blur, annotate, or clip scenes
  • Personalization and localization at scale: Automate dubbing, voice cloning, localized metadata tagging, and audio translation 
  • Intelligent recommendations: From dynamic playlist curation and personalized ad insertions to predictive analytics 
  • Next-gen distribution intelligence: Learn how AI optimizes encoding ladders, predicts CDN traffic patterns, suggests smarter storage strategies, and enables dynamic playout based on device and bandwidth conditions.

Upcoming Webinar

May 29

9:00 AM PST

30 Minutes