Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

Electronic Sell Through (EST)

Electronic Sell Through (EST) or sometimes also known as Download to Own (DTO) is referred to digital sale of media where consumers pays a one-time fee to download the media for unlimited viewing or accessed on demand via the Internet, Mobile and Cable. It is also described as an extension to Home Video Market. Examples for Electronic Sell Through (EST): iTunes Store, Microsoft Zune, Amazon Video, Walmart

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Embedded Video

Embedding allows you to place or copy the video from its original website onto a different site using “embed code” or an html code. To embed a video, copy the embed code from the original video site and paste the code into the site where you would like the video to appear.   Example of Embed Code: <iframe width="560" height="315" src="https://www.youtube.com/embed/jmA48sHA7OI" frameborder="0" allowfullscreen></iframe>

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Encoder

Basically, “Encoder” is a device that is used to convert data from one format to another. It can be either software or hardware. An encoder is important for converting the forage from your camera to streamable data. RTMP (Real Time Messaging Protocol) is the most popular format for the converted data. The encoder takes the format that is required and converts it into codecs (decompression/compression/). For instance, H.264 is the standard for streaming internet sources. It is also the suggested video…

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ePub (Electronic Publishing)

ePub or e Publishing (Electronic Publishing) is the process of distributing information through electronic mediums including e-books, online magazines, email, PDF files, the development of digital catalogues and libraries with the help of internet. There is also another form of e Publishing, where content is distributed via CDs or DVDs. Users can access these content on their e-Reader (iPad, Kindle, Tablet. Smartphone etc.) or computer (Desktop/Laptop).  

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Upcoming Webinar

Unlock the Power of FAST: A Guide for Broadcasters and Content Owners
Unlock the Power of FAST: A Guide for Broadcasters and Content Owners

As a broadcaster or content owner, understanding and leveraging FAST is essential for reaching new audiences and maximizing revenue. This webinar will not only help you unravel why but also how to capitalize on this rapidly growing trend by launching your own FAST Channel. The session will provide insights into the latest trends showcasing the surge in FAST channel popularity and also explore the ‘‘How To” part as in the basic steps involved in launching your own no-code FAST channel from scratch in just 1 day! Whether you’re new to FAST or looking to refine your existing strategy, this webinar will help you unlock the power of FAST for your broadcasting and content strategies. 

What to expect from the Webinar? 

  1. The rapidly transforming future of FAST.
  2. Facts and figures projecting the growth of FAST. 
  3. Prerequisites to launch your own FAST Channel.
  4. Step-by-step guide to launch your own FAST channel in 1-day.
  5. How to share your FAST Channel through various distribution options.

Upcoming Webinar

October 23

9:00 AM PST

30 Minutes