Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

Webcast

In general terms, webcasting is broadcasting over the Internet much like traditional radio and television broadcasts. With Webcast, you can broadcast a media presentation (Video/Audio) over the Internet with the help of streaming media technology. Here you can distribute a single content source to several real-time viewers or listeners. A webcast may either be distributed on demand or live. (How Webcasting Works)

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Webhook

A webhook (also called an HTTP push API or a web call back) is a way for an application to provide real-time information to other applications. A webhook provides data to other applications as it happens, meaning you get data instantly—unlike conventional APIs where you would have to poll for data very often to get it in real-time.

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WebRTC

WebRTC stands for Web Real-Time Communications. It is a very powerful, exciting, leading-edge technology and standard. Being a free, open-source project, it offers mobile applications and web browsers with real-time communication through simple APIs (Application Programming Interfaces). It allows video and audio communication to work inside web pages by eliminating the need to download native apps or install plugins and allowing direct peer-to-peer communication. Supported by Opera, Mozilla, Google, Microsoft, and Apple, WebRTC is being standardized through the Internet Engineering…

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What is Chromecast

Chromecast is a media streaming device that plugs into the HDMI port on your TV. Simply use your mobile device and the TV you already own to cast your favourite TV shows, films, music, sport, games and more. Chromecast works with iPhone®, iPad®, Android phones and tablets, Mac® and Windows® laptops and Chromebooks.* Chromecast is an easy way to stream Movies, Videos, Music and games directly to your TV with just a single tap while your phone becomes a powerful…

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What is STAS (Short-term Advertising Strength)?

STAS is a metric used to measure the immediate effectiveness of an advertising campaign. It is measured by taking the values such as The percentage of purchase among advertising exposed consumers DIVIDED BY The Percentage of purchases among non-exposed consumers. This figure is then multiplied by 100 obtaining a score where the result is larger than 100, suggesting a positive effect of the advertising. It is useful for marketers and advertisers who want to assess the success of their campaigns…

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White Labeling

  White label product is any product or service that is produced by one company and marketed by another company by putting their model number and own brand on the product as if they have produced it. For example, most of the Dell computer monitors are produced by other companies, however, they have the Dell's model number along with Dell brand.  

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Upcoming Webinar

Unlock the Power of FAST: A Guide for Broadcasters and Content Owners
Unlock the Power of FAST: A Guide for Broadcasters and Content Owners

As a broadcaster or content owner, understanding and leveraging FAST is essential for reaching new audiences and maximizing revenue. This webinar will not only help you unravel why but also how to capitalize on this rapidly growing trend by launching your own FAST Channel. The session will provide insights into the latest trends showcasing the surge in FAST channel popularity and also explore the ‘‘How To” part as in the basic steps involved in launching your own no-code FAST channel from scratch in just 1 day! Whether you’re new to FAST or looking to refine your existing strategy, this webinar will help you unlock the power of FAST for your broadcasting and content strategies. 

What to expect from the Webinar? 

  1. The rapidly transforming future of FAST.
  2. Facts and figures projecting the growth of FAST. 
  3. Prerequisites to launch your own FAST Channel.
  4. Step-by-step guide to launch your own FAST channel in 1-day.
  5. How to share your FAST Channel through various distribution options.

Upcoming Webinar

October 23

9:00 AM PST

30 Minutes