Data Management Platforms (DMPs) collect, organize, and analyze audience data to enable precise targeting and segmentation of video ad campaigns based on user demographics, interests, or behavior. This granular targeting is especially valuable for live streaming services that rely on real-time engagement and relevant content. By leveraging DMPs, these platforms can deliver highly personalized ads to viewers during live broadcasts, increasing the likelihood of clicks, conversions, and overall campaign success. For instance, a DMP can help a live streaming platform…
Learn moreDigital Rights Management (DRM) is an organized process to copyright protection for digital content such as video, music, eBooks etc. DRM technologies try to put a stop to illegal redistribution of digital content and limit the ways consumers can copy content they have already purchased. Usually, DRM is put into practice by inserting code that puts a stop to copying, limits the number of devices the content can be accessed on or stipulates a time period in which the content…
Learn moreDigital Video Broadcasting (DVB) is a set of globally open standards that define digital broadcasting using existing cable, satellite and terrestrial infrastructures. These standards define the data link layer and physical layer of the distribution system. Similar to all digital communication systems, DVB uses the simple yet powerful binary digit pair i.e. ones and zeros, to link to the data that is being transmitted. Digital Television is the most accepted type of transmission handled by DVB, which consists of an…
Learn moreDRM Software (Digital Rights Management Software) is a technology used to protect digital content from unauthorized access, copying, and distribution. It is widely used by content creators, publishers, and distributors to control how their digital media—such as videos, music, eBooks, and software—is accessed and used. Overview DRM Software ensures that only authorized users can view or interact with digital content. This is done by encrypting the content and using licenses to control access. It helps protect intellectual property and prevent…
Learn moreDynamic Ad Insertion (DAI) is a technology that allows advertisers to deliver targeted ads in real-time by seamlessly integrating them into digital content such as videos, podcasts, and live streams. Instead of using pre-recorded or static ads, DAI enables ad servers to insert personalized, relevant ads for individual users based on their demographics, behavior, location, and other data points. Think of it as ads tailored just for you, seamlessly woven into the content you're watching. Dynamic Ad Insertion helps broadcasters…
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Short-form storytelling is exploding—and vertical microdrama apps like ReelShort and DramaBox are leading a content revolution. As global audiences shift toward snackable, mobile-first narratives, content creators and streaming providers are racing to launch platforms that cater to this next-gen viewing trend.
In this webinar, we’ll decode the fast-rising world of microdrama streaming apps—what’s fueling their popularity, current trends, how they’re monetized, and what technical architecture makes them scale. You’ll gain actionable insights into how to build and launch your own vertical microdrama app in minutes—without writing a single line of code—using Muvi Shorts.
From ideation to monetization, we’ll walk you through the product journey, UI/UX elements, and monetization models that drive engagement and revenue in this booming segment.
9:00 AM PST
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