Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

SAML 2.0 (Security Assertion Mark-up Language 2.0)

SAML or Security Assertion Mark-up Language is an open standard that allows identity providers (IdP) to pass authorization credentials to service providers (SP). SAML transactions use XML or Extensible Markup Language for standardized communications between the service providers and identity provider. SAML 2.0 enables Single-Sign On (SSO). With SSO, users can log in once to an application/platform by using their login ID and password and those same login credentials can be reused to log into other service providers. Implementing SAML…

Learn more

SCTE-35

SCTE-35: The Society of Cable Telecommunications Engineers (SCTE) standard for digital program insertion messaging, which allows for the precise timing and signaling of ad insertion points within video content. It’s used to mark the ad timings. It’s required for the Server Side Ad Insertion (SSAI). The Power of Live Audio Streaming In the realm of live content delivery, SCTE-35's capabilities extend beyond traditional video content. Live audio streaming, a rapidly growing medium, also benefits from the precision and reliability offered…

Learn more

SD (Standard Definition)

SD (Standard Definition) video specifies the video and audio codecs and file format that allows users to watch video on several electronic devices built to SD standards. SD video supports different formats, including VC-1, H.264, MPEG-4 and MPEG-2. Standard definition has always been a 4:3 aspect ratio with a resolution of 640 × 480 pixels. While SD video provides a basic viewing experience, advancements in technology have shifted consumer preferences towards higher resolutions, such as HD (High Definition) and 4K.…

Learn more

SFTP

Secure File Transfer Protocol (SFTP) or SSH File Transfer Protocol facilitates data access and data transfer over a Secure Shell (SSH) data stream. The functionality of SFTP is like that of FTP.  SFTP is an extended version of SSH 2.0. It is used with VPN applications and Transport Layer Security (TLS). In order to prevent passwords and other sensitive information from being transferred over the network, both the data and commands are encrypted in SFTP. In the context of live…

Learn more

Sitemap

Basically, a site map is a layout of a website's content. It is designed to help both search engines and users navigate the site. Site maps are like the layout maps in large shopping malls, which helps you find different departments. A site map can be an organization chart, a hierarchical list of web-pages (with links) organized by topic, or an XML document that provides instructions to search engine bots. A sitemap tells the search engine crawler which files you think…

Learn more

SSAI (Server-Side Ad Insertion)

SSAI (Server-Side Ad Insertion) technique is a powerful tool for delivering seamless advertising experiences, especially in the context of live streaming services. It allows for the live audio streaming of ads, ensuring uninterrupted playback and bypassing ad blockers. By preloading ads and seamlessly stitching them into video content on the server side, SSAI provides a more efficient and effective way to deliver ads to viewers.

Learn more

SSL (Secured Socket Layer)

  SSL or Secure Socket Layer is the standard for encrypted communication between web browsers and web servers. It ensures that the communication between the browser and the server is private and encrypted. SSL is an industry standard. To protect the online transactions with their customers, millions of companies used SSL encryption technology in their websites. It allows sensitive information such as login credentials, social security numbers and credit card numbers to be transmitted securely via the internet. Google also…

Learn more

SSO (Single Sign-On)

  Single sign-on (SSO) is a user and session authentication service that authorizes a user to use one set of login credentials (e.g., User Name and Password) to access various applications. SSO is helpful for monitoring user accounts as well as logging user activities on the back end. (For example, Google Login, Facebook Login etc.)

Learn more

STB (Set Top Box)

STB or Set Top Box is a device that receives a digital signal, decode it and display it on a television. The signal can be Internet data  or a television signal and is received via telephone connection or cable. The set-top box may also be able to perform other functions such as recording television programs and playing them back , an electronic program guide, perform interactive functions such as gaming, video-on-demand and other entertainment services. In recent years, STBs have…

Learn more

Subscription Video on Demand (SVOD)

Subscription Video on Demand (SVOD) refers to monetization of services that provide unlimited access to a specific program for a regularly charged monthly fee. Subscription Video on Demand (SVOD) services are regarded better compared to cable or broadcast networks as it provides the subscriber with full control and flexibility to start, pause, fast-forward, rewind or stop over the program as preferred. Examples of Subscription Video on Demand (SVOD): Netflix, Hulu Plus, Amazon Video, HBO Go.

Learn more
Headphone

Can’t find what you’re looking for?

Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.

Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.

Upcoming Webinar

OTT Boom in MENA: Unveiling the Growth Drivers and Opportunities
OTT Boom in MENA: Unveiling the Growth Drivers and Opportunities

The MENA region has emerged as a key player in the global streaming industry, with factors such as high mobile penetration driving rapid adoption of OTT streaming services. Join us in this insightful webinar to explore not only the why but also how to capitalize on the growing video streaming boom in MENA by launching your own multi-screen OTT video streaming platform. As a content owner, get ready to tap into a diverse and engaged audience by launching your own branded multi-screen OTT video or audio streaming service. In this webinar, we’ll analyze the current trends shaping the OTT boom in MENA, explore innovative monetization models, uncover the growth potential in one of the fastest-growing markets for streaming globally and Bonusalso explore the ‘‘How To” part in launching your fully-featured OTT platform from scratch in just 1 day!  

Don’t miss this chance to learn why MENA is becoming essential for the future of OTT! 

What to Expect from the Webinar?

  • The rapidly transforming OTT landscape in MENA 
  • Facts and figures projecting OTT boom in MENA
  • The trends that are changing the market
  • Multiple monetization models for OTT
  • Steps to launch your OTT platform in 1-day
  • How Muvi helps you launch an OTT platform?

Upcoming Webinar

November 13

5:00 AM PST

30 Minutes