Pay-Per-View (PPV) is a system where a viewer is required to pay a certain fee for viewing special programs such as Live Events or Sports. The program is telecasted at the same time to everyone subscribing to PPV Service. Examples for Pay-Per-View (PPV): WWE- World Wrestling Federation, UFC PPV is often used in conjunction with live streaming services, which allow viewers to watch programs in real time over the internet. This can be a convenient way to watch PPV events,…
Learn morePay TV is a television broadcasting system, where users need to pay to watch a specific channel or program. Usually, Pay TV includes pay-per-view premium content such as newly released movies or sporting events, which may be delivered at a scheduled time or on-demand. However, it is different than Pay Per View. Alternatively, it is known as premium television or subscription television. Pay TV usually provided by both digital and analog and satellite and cable television. While Pay TV remains…
Learn moreA paywall is a system of limiting access to content through a paid subscription. Sports web sites and online news are the most common users of paywalls. There are three high-level models of paywall: Hard Paywall, Soft Paywall, and combination of both. Mainly, the content restrictions of a hard paywall are much stricter compared to the soft paywall. It will not allow users to access free content. Whereas, a soft paywall gives substantial access to free content so that it…
Learn moreThe word "Pixel" means a picture element. This is the smallest element of an image. Pixels are generally square or round. Typically, they are arranged in a two-dimensional grid to create an image. Each pixel can be turned on (illuminated) or off (darkened) on a screen (Computer Monitor, Television Screen, Mobile Screen). Resolution of an image depends on the number of pixels a monitor can display. Normally, VGA monitors display 640 x 480 (307,200) pixels per inch (PPI), SVGA monitors…
Learn moreThe term “Podcast” is originated from POD and Cast. POD means Portable on Demand, and Cast relating to the term broadcast. It is an episodic series of digital video or audio files which a user can download and view/listen to. An audio podcast can be directly played from the website or downloaded as an MP3 or alike format to be played on a compatible mobile device or a computer. In recent years, live streaming services have revolutionized how audiences…
Learn moreProgrammatic Ads refer to the automated buying and selling of ad inventory through real-time bidding (RTB) platforms. It involves using algorithms and data to match advertisers with relevant ad opportunities in real-time auctions. One of the most exciting and rapidly growing areas of programmatic advertising is live audio streaming. Live streaming services, such as podcasts and radio stations, are increasingly using programmatic advertising to monetize their content. This allows advertisers to target specific audiences based on their interests and demographics, and…
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