Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

iFrame (Inline Frame)

  iFrame is an HTML element. It allows an external web page to be embedded in an HTML document. By using an iFrame, you can also insert a piece of content (an embedded video, image, short instructions etc.) from another source into a web page.

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IMA (Interactive Media Ads)

IMA (Interactive Media Ads): This technology is developed by Google that provides an SDK (Software Development Kit) and tools for incorporating video ads within video players. It enables publishers to integrate various ad formats, such as linear video ads and overlay ads, into their video content. Muvi uses IMA SDK across its apps for ad insertion. Live Audio Streaming is a rapidly growing segment of the digital media landscape. Platforms like Spotify, Apple Music, and Twitch have popularized this format,…

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IPTV (Internet Protocol Television)

IPTV or Internet Protocol Television is a system of transmitting and broadcasting television series using Internet Protocol Suite unlike traditional deliver through satellite signal and cable television formats. IPTV enables streaming media in smaller batches improving overall user experience. IPTV sends only one content at a time as requested by the viewer and a new stream is transmitted to the viewer when there is a change in the channel. IPTV requires a Set Top Box for seamless programming experience.

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Upcoming Webinar

Launching OTT for Emerging Markets: Payments, Language, and Infrastructure
Launching OTT for Emerging Markets: Payments, Language, and Infrastructure

Emerging markets are driving the next wave of OTT growth—but succeeding in these regions requires unlocking various challenges. From fragmented payment ecosystems and diverse languages to inconsistent network infrastructure, video platforms must adapt strategically to unlock real scale.

 

Join us for this webinar where we break down what it truly takes to build, launch, and scale OTT platforms in high-growth emerging markets like South & Southeast Asia.

 

In this session, we’ll explore key market realities, and the critical technology and business decisions that can make or break your OTT success in these regions. We will also touch upon how platforms like Muvi One help overcome these challenges through integrated solutions for payments, localization, and streaming performance.

 

Things the webinar would cover:

  1. Key growth trends, mobile-first consumption behavior, and what makes these markets unique.
  2. Navigating low credit card penetration with alternative payment methods like wallets, and carrier billing
  3. Leveraging AI for multi-language UI, automated subtitles and dubbing, along with intelligent content discovery, personalization, and predictive analytics to drive deeper regional engagement.
  4. Handling low bandwidth conditions, device fragmentation, and ensuring seamless playback with adaptive streaming 

Upcoming Webinar

April 30

12:00 AM PST

30 Minutes