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iFrame (Inline Frame)

iFrame is an HTML element. It allows an external web page to be embedded in an HTML document. By using an iFrame, you can also insert a piece of content (an embedded video, image, short instructions etc.) from another source into a web page.

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IMA (Interactive Media Ads)

IMA (Interactive Media Ads): This technology is developed by Google that provides an SDK (Software Development Kit) and tools for incorporating video ads within video players. It enables publishers to integrate various ad formats, such as linear video ads and overlay ads, into their video content. Muvi uses IMA SDK across its apps for ad insertion. Live Audio Streaming is a rapidly growing segment of the digital media landscape. Platforms like Spotify, Apple Music, and Twitch have popularized this format,…

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IPTV (Internet Protocol Television)

IPTV or Internet Protocol Television is a system of transmitting and broadcasting television series using Internet Protocol Suite unlike traditional deliver through satellite signal and cable television formats. IPTV enables streaming media in smaller batches improving overall user experience. IPTV sends only one content at a time as requested by the viewer and a new stream is transmitted to the viewer when there is a change in the channel. IPTV requires a Set Top Box for seamless programming experience.

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