Please wait while we enable your Account


Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

How Big Data Helps BBC & HBO Analyze Audience Behavior To Give You The Shows You Want

Roshan Dwivedi Published on : 06 October 2015
HBO Girls TV Show


By using the data gathered across all syndication partners, video streaming platforms & content providers can pre-emptively make critical business decisions in real time – effectively creating a closed loop. This type of model, facilitated by data-driven intelligence, enables providers to effect control and manage every aspect of their ecosystem.

With the right systems, content providers don’t just count viewers – they derive actionable insights, providing guidance on adjustments, the effectiveness of which can be properly measured. With accurate audience, engagement, and experience, metrics, they can make content decisions based on real audience behaviours, rather than relying on post ex facto statistical extrapolations. They can program to their viewers’ preferences, identify and nurture subscribers trending towards churn, and build industry-leading brands. In addition, providers can use data to better monetise advertising. Traditional advertising is struggling in a multi-screen, multi-platform world – by thinking smart, providers can identify and sell specific audiences to advertisers, rather than simply relying on the blunt instrument of impressions.

Content is still king, but delivery is queen, and visibility and control need to form a fundamental component of every provider’s strategy. Adopting a data-driven approach empowers providers, enabling them to rapidly adapt to a shifting landscape and level the playing field.

Read the entire story here.


Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required
Your website will be at, you can change this later.

Upcoming Webinar
June 27

9:00AM PST

Leveraging Analytics for Success in the Streaming Industry

A streaming platform’s success is crucially dependent on data. In today’s competitive streaming landscape, data is king. This webinar will unlock the secrets of using analytics to gain…...

Event Language: English
30 Minutes