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Advantages of Live Streaming on Multiple Social Media Platforms

sabyasachi Published on : 25 June 2021
Why should you live stream on social media platforms?


According to a survey conducted by the Daily eSports, the online live streaming industry has grown by 99% between April’19 to April’20 – I will give you a couple of minutes to digest this fact and also to think, what other industry has grown by 99% in 1 year?

To say that social media live streaming is popular would be a complete understatement. 

So, it’s time to give the audience what they want and embrace the era of live video streaming

And, this guide will help you do just that as we cover the following topics in detail:

  • Challenges associated with live streaming on multiple platforms
  • The key advantages of multi-streaming 
  • The importance of live streaming on Facebook and YouTube simultaneously

Let’s get started!


Challenges Associated With Live Streaming on Multiple Platforms 


We have all undoubtedly experienced the tremendous growth of video live streaming first-hand, both personally and professionally. 

But despite this meteoric advancement over the past few decades, there are still a few hurdles to overcome.

Here are the most common challenges that you might face – 


Severe Metadata & Search challenges


The key difference between on-demand and live stream metadata is that on-demand metadata is completely asset-based whereas livestream metadata is channel-oriented. 

Human error accounts for the most number of mistakes seen in cataloging a video. This uncategorized information then clogs the archives making specific content search a literal nightmare. 


Extreme Latency Issues


The most important question you need to have the answer for is- 

How do you ensure a nominal end-to-end latency in order to support communication applications?

In order to overcome latency issues you have to adapt to a multi-CDN or SD-CDN approach. By connecting with more than one CDN streaming providers are now able to access the best network having the shortest video packet time. 


THE Solution


With Muvi Live you are destined to enjoy a super stable live streaming solution with ultra-low latency


Why should you live stream on social media platforms?


The Key Advantages of Multi-Streaming


What is your ultimate goal as a marketer or a content creator?


Is it to reach new audiences or to effectively stay in touch with your existing niche audience members… no matter what it is multistreaming helps you achieve both and opens up a world of possibilities.


Here are a few key advantages of effective multi-streaming:

  • It maximizes your reach and helps you to get discovered by new audiences 
  • It enables you to interact and engage with your community far more easily 
  • It helps you get better results without hefty investments
  • It gives you the opportunity to capitalize on the benefits of every social live video platform individually
  • It saves you valuable time ensuring that you don’t have to download and re-upload your content constantly


Enjoy a flawless live streaming experience with Muvi Live’s dedicated 24/7 live support team readily available to support the needs of all our visitors and users. 


The Importance of Live Streaming on Facebook & YouTube Simultaneously 


Out of the countless live streaming platforms two stand head and shoulders above the rest, Facebook and YouTube.

The combined power of these two social media giants is quite simply unmatched. Using Facebook and YouTube Live simultaneously covers all the essential aspects including:

  • Monetization
  • Networking
  • Growth 
  • Promotion

Both of these platforms have a wide appeal and they are also two places that help you attract niche audiences with your content.


Embrace the Era of Live Streaming Excellence


Remember you may not be receiving a huge number of viewers straight away for your streams and that’s ok, you just have to ensure to remain consistent and create meaningful content catered entirely towards your particular niche. 

Check out our Live Stream Across Social Media features page to learn more!


Start Live Streaming Seamlessly Across Multiple Social Media Platforms at the Same Time With Muvi Live!


Now, it’s time for you to deliver brand-defining live video & audio experiences with Muvi Live’s Enterprise-grade Live Streaming Platform. 

Start your 14-Days free trial (No credit card required) with Muvi Live today and experience live streaming like never before!


Why should you live stream on social media platforms?




Written by: sabyasachi

Sabyasachi has over 5 years of experience with B2B and B2C contents. Writing has been an absolute passion of his since his high school days and he worships Anglo Saxon Literature. As far as hobbies go, he is an avid swimmer and a hiker.

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