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Jennifer Cooper of Adobe Explains the 4 Ps of Digital Television and OTT Video 17 March 2015

Jennifer Cooper spoke at the Adobe Summit marketing conference concluding today in Salt Lake City, Utah, and she was talking to a roomful of television executives. The name of her session was ” Show Me the Money! Growing Revenues and Audiences Through the Digital Transformation Overtaking the Media and Entertainment Industry.” There are friction points …

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