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East European SVOD rise attributed to Netflix, Amazon

According to a study from Digital TV Research, there will be 16.5 million subscription video-on-demand (SVOD) subscribers throughout Eastern Europe by 2022. This is 4 times more than what was reported in end of 2016. SVOD is expected to become the largest source of revenue from Over the Top (OTT) video by end of 2017. …

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Eastern Europe SVOD market to six-fold, Russia to lead

The number of SVOD users in Eastern Europe countries is expected to reach 18.2 million by 2021, which is a huge increase from that of 5.6 million expected at the end of this year. According to Digital TV research, Russia is expected to lead the growth market. Russia accounted for 44% of the region’s SVOD subscribers in …

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Banaxi VOD Service goes Global

The Central and East European VOD platform Banaxi is going global within a few weeks. The company has partnered with a major shareholder – Mediashare to launch its services on a global scale. Banaxi has also signed deals with its first global partner, US content distributor Echelon Studios Inc. Banaxi was founded in 2012 and currently provides VOD services …

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Netflix goes completely Local in Turkey

After going fully localized in Poland, Netflix now unveils its plans to a more localized version of its video streaming services in Turkey. Netflix said its new “truly Turkish service” will feature fully- Turkish content with localized language, user interface and Turkish currency payments. The service will start at TRY 15.99 (€4.83) per month and feature …

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Netflix expands to Poland with Localized on-demand service

Striking back to the doubters who suggested the video streaming platform is “irrelevant” in Eastern Europe, Netflix revealed its plans to offer fully localized video streaming services for Polish audience. The company revealed the new service will have polish language, polish currency and many Polish shows. Netflix has been criticized for simply porting its Hollywood …

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