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5 OTT Trends to Watch For In 2017
Another eventful year in world of video streaming comes to end. 2016 was a quick year, full of innovations and launches. We’ve seen fads come and go, but there were many trends in this year that made impact. We’ve seen the live streaming buzz, we’ve seen AR/VR take up, and we’ve also seen big launches …
17% of U.S. homes now access only OTT programming
According to data from GfK’s 2016 Ownership and Trend Report, 17 percent of U.S. homes now access Video on Demand Services only, up from 15 percent last year. Additionally, 6 percent of homes use streaming services exclusively, up from 4 percent a year ago. “The fact that a statistically significant increase in broadcast-only reception occurred …
Channel 4 predicts 50% of VoD inventory will be traded on demographic data by 2017
Channel 4 predicts that within two years as much as 50 per cent its advertising inventory on VoD (video-on-demand) will be traded based on demographically targeted information. Currently, around 15 per cent of its VoD ad sales are ‘big data-enhanced’. The statistics were shared in a new paper from GfK looking at how the broadcast industry …
