AR - Latest updates on AR

Role of Mobile Phones in the Future of TV 23 June 2017

The traditional TV experience has undergone a great change with different ways people watch video content expanding across various devices, apps and websites. People are literally watching video content from anywhere and everywhere. Core technologies like IP, consumer demand and … Continue reading

AR/VR headset market to reach 100m units 22 March 2017

According to a recent data from International Data Corporation (IDC), new AR/VR device launches, expanding array of content for both consumer and enterprises, and lower price points will propel the augmented and virtual reality headset device market worldwide at a breakneck … Continue reading

Australian VR market set to Rise 23 February 2017

Sales of virtually reality (VR) headsets are off to a strong start in Australia having sold more than 200,000 units in 2016, according to a recent study by Telsyte. According to the AR & VR market study 2017, some 216,000 … Continue reading

AR more potential than VR – says Apple 15 February 2017

In an interview with the UK newspaper, The Independent, Apple CEO Tim Cook stated that Augmented Reality (AR) is compatible to many apps as compared to Virtual Reality (VR). “I’m excited about augmented reality because unlike virtual reality which closes the world … Continue reading

Content Availability to lead 110mn VR Device Shipments by 2021 13 February 2017

After having declared as a content-starved market, the virtual reality (VR) is going to experience a swath of new and compelling content choices, according to a recent ABI research. In its AR & VR devices report, ABI forecasts the total VR … Continue reading

Europe Grows to now 300 VR Providers 10 February 2017

According to a recent report, Europe’s virtual reality (VR) ecosystem grows to now having 300 VR provider companies. According to the Silicon Valley based The Venture Reality Fund, games are the most competitive VR space with companies such as nDreams … Continue reading

AR to be the ‘primary driver’ of VR/AR market by 2021 18 January 2017

According to a new research, mobile augmented reality (AR) could be the primary driver of the virtual reality (VR) and AR market by 2021, which is going to be worth US$108 billion (€101 billion). According to Digi-Capital’s new Augmented/Virtual Reality Report … Continue reading

Immersive Video Technologies driving Enhanced Ad Engagement 11 January 2017

According to a new research, Virtual reality (VR) and other immersive technologies are driving much better user engagement for video advertising. The study was conducted for immersive technologies including mobile virtual reality (VR), augmented reality (AR) and 360° video and found … Continue reading

VR headset revenues to hit $660 million mark 06 January 2017

According to a recent Consumer Technology Association, the US Virtual Reality headset sales are set to reach 2.5 million units in 2017, 79% up from 2016. According to CTA’s latest ‘US Consumer Technology Sales and Forecasts’ report, virtual and augmented reality … Continue reading