360° Video - Latest updates on 360° Video

YouTube launches 360-degree video on the big screen 19 May 2017

360-degree video streaming is being introduced on the big screen by YouTube. Susan Wojcicki, CEO of YouTube announced on Wednesday at the Google I/O conference that the updated YouTube TV app with support for 360 video and will be available … Continue reading

Immersive Video Technologies driving Enhanced Ad Engagement 11 January 2017

According to a new research, Virtual reality (VR) and other immersive technologies are driving much better user engagement for video advertising. The study was conducted for immersive technologies including mobile virtual reality (VR), augmented reality (AR) and 360° video and found … Continue reading

A lookback at 2016 in the world of Video Streaming. 29 December 2016

It’s been at eventful year of Video Streaming & Live Streaming – From LIVE Presidential Debates on Social Networks to Nat Geo’s 360° Video of Antarctica Journey everything was streaming instantly over the air. Video Streaming has been the talk of the year. We … Continue reading

5 OTT Trends to Watch For In 2017 16 December 2016

Another eventful year in world of video streaming comes to end. 2016 was a quick year, full of innovations and launches. We’ve seen fads come and go, but there were many trends in this year that made impact. We’ve seen … Continue reading

YuMe announces 360° Mobile Ad Format 08 December 2016

The online video advertising technology provider YuMe has recently announced the capability of streaming online video ads in a 360° format for brands and advertisers. Consumers will be able to control their ad experience through swiping or moving their mobile devices for … Continue reading

Nokia and Sony teaming up to bring 3D 360 immersive VR 16 November 2016

Nokia and Sony Pictures have recently teamed up on a multi-year agreement where Sony Pictures will use Nokia’s OZO hardware and software tools to explore the potential of Virtual Reality production and distribution. The OZO Player SDK will also be integrated into … Continue reading

Discovery launches Seeker VR, an OTT 360-video and VR offering 27 September 2016

Discovery has launched a video streaming platform combining the worlds of 360-video OTT and virtual reality. The service is launched through a YouTube channel having a raft of 360 video content from digital content specialists. The discovery team will travel the world to … Continue reading

VR is a niche market, but is growing fast 05 August 2016

VR remains a niche market at this writing, but it’s a growing one with huge potential. Several consumer headsets and VR cameras are now available to ship to consumers. According to Forrester Research, there will be 52 million headsets sold … Continue reading