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Star India now becomes a part of Disney

Following Disney’s acquisition of 21st Century Fox, Star India also becomes a part of the company. As part of the deal, all of Star India’s assets, including video-streaming service Hotstar, will move to Disney. With this, Star’s (Over-the-Top) OTT platform Hotstar now becomes Disney’s asset. With the acquisition of Hotstar, Disney gets immediate access to …

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Star India to introduce Virtual Reality for IPL 2018

One of India’s biggest broadcasters, Star India along with its (Over-the-Top) OTT service Hotstar, is mulling the implementation of Virtual Reality (VR), to heighten viewer experience during the 2018 season of the Indian Premier League (IPL) – one of the biggest sporting events of the region. At the CII Big Picture Summit 2017, Hotstar’s consumer …

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Nat Geo now streaming on Hotstar Premium

National Geographic has now made its content available on one of India’s premium streaming services, Hotstar. Nat Geo’s curated content will be available to stream for Hotstar users. Local stories from India will also feature in Nat Geo’s library which will include wildlife, scripted series, science and technology, and docu-dramas. Swati Mohan, Business Head, National …

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Netflix to take measures to compete with Amazon in India

Netflix which has currently fallen behind Amazon’s Prime Video service and local players in India, is making efforts to climb up the ladder in India’s booming video-on-demand market. With an estimated 9.5 million Prime Video subscribers since its launch in December 2016, Amazon seems to be bang on in terms of understanding the rhythm of …

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Hotstar Reported to be the Top Video Streaming App in India

Indicating local content is the key in Indian market, Broadcaster Star India Pvt Ltd’s OTT video service – Hotstar tops the list of video streaming apps by monthly active usage, followed by Reliance Jio Infocomm Ltd’s JioTV and JioCinema, putting Netflix and Amazon Prime at ranking No. 9 and 5 respectively. According to the app analytics firm App …

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