Voot TV - Latest updates on Voot TV
Indian OTT firms rely heavily on content ads 09 January 2018
Star India-owned Hotstar and Viacom 18’s Voot both have penetration into local and Western content and both monetize through advertising. While Hotstar boasts a ‘freemium’ subscription and advertising service, Voot has opted for an entirely ad-based model. This is the … Continue reading
Indian OTT market goes regional 05 January 2018
Indian OTT market grew by leaps and bounds in the year 2017. One major reason behind this is the advent of Reliance Jio – the recent star from the Reliance Group of Industries which telecom giant which disrupted the sub-continent’s … Continue reading
Netflix still has a long way to go in India 04 January 2018
According to a report by Hong Kong-based firm Counterpoint, Netflix although has a blazing start in India, is yet to make a mark in the Indian digital industry. As per the report, Netflix currently lies at the fifth spot well … Continue reading
Netflix to take measures to compete with Amazon in India 15 May 2017
Netflix which has currently fallen behind Amazon’s Prime Video service and local players in India, is making efforts to climb up the ladder in India’s booming video-on-demand market. With an estimated 9.5 million Prime Video subscribers since its launch in … Continue reading
Hotstar Reported to be the Top Video Streaming App in India 25 January 2017
Indicating local content is the key in Indian market, Broadcaster Star India Pvt Ltd’s OTT video service – Hotstar tops the list of video streaming apps by monthly active usage, followed by Reliance Jio Infocomm Ltd’s JioTV and JioCinema, putting Netflix and Amazon … Continue reading
