Star India - Latest updates on Star India
Star India goes OTT-only in the US 19 December 2018
Star India will soon go digital-only in the US through its OTT platform Hotstar. As a result of which all of its networks will soon to move to the video streaming platform and it won’t be available on Dish TV, … Continue reading
Indian OTT firms rely heavily on content ads 09 January 2018
Star India-owned Hotstar and Viacom 18’s Voot both have penetration into local and Western content and both monetize through advertising. While Hotstar boasts a ‘freemium’ subscription and advertising service, Voot has opted for an entirely ad-based model. This is the … Continue reading
Netflix still has a long way to go in India 04 January 2018
According to a report by Hong Kong-based firm Counterpoint, Netflix although has a blazing start in India, is yet to make a mark in the Indian digital industry. As per the report, Netflix currently lies at the fifth spot well … Continue reading
Star India now becomes a part of Disney 19 December 2017
Following Disney’s acquisition of 21st Century Fox, Star India also becomes a part of the company. As part of the deal, all of Star India’s assets, including video-streaming service Hotstar, will move to Disney. With this, Star’s (Over-the-Top) OTT platform … Continue reading
Star India to introduce Virtual Reality for IPL 2018 07 December 2017
One of India’s biggest broadcasters, Star India along with its (Over-the-Top) OTT service Hotstar, is mulling the implementation of Virtual Reality (VR), to heighten viewer experience during the 2018 season of the Indian Premier League (IPL) – one of the … Continue reading
Hotstar Reported to be the Top Video Streaming App in India 25 January 2017
Indicating local content is the key in Indian market, Broadcaster Star India Pvt Ltd’s OTT video service – Hotstar tops the list of video streaming apps by monthly active usage, followed by Reliance Jio Infocomm Ltd’s JioTV and JioCinema, putting Netflix and Amazon … Continue reading
Indian broadcasters have now set a firm foot in digital media 14 June 2016
Advertising Age India reports, Hotstar, Sony LIV, Ditto TV, Ozee and the latest entrant in the digital entertainment, Video on Demand platform and app category, Voot are all examples of growing digital audience and business opportunities that they are creating … Continue reading
