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OTT is now the most preferred programme source

According to a new study from Hub Entertainment Research, more than 50% of TV consumers say that their current favorite comes from an online TV platform. The study is Hub’s annual research Conquering Content which tracks how TV consumers discover, choose, and consume content. The study began in 2014 and this is the first time …

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Netflix is now ‘indispensable’ for many US viewers – Report

According to the Hub Entertainment Research’s new ‘Branding of TV’ report, Netflix is the new TV brand that has viewers are most reluctant to give up. When surveyed on which TV channel would they prefer if they could only have three, 36% of respondents named Netflix as one of three, far ahead of ABC at 20% and …

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Consumers Prefer AVOD than SVOD: Research

According to a recent survey from Hub Entertainment Research, when it comes to online videos, consumers prefer watching ads rather than paying for an SVOD service. The research states that majority of online TV consumers, as much as 53% say they would prefer a free TV, where they would ‘pay’ through their eyeballs and not credit …

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