As you are reading this blog, you are probably watching a funny cat video that just appeared on your Facebook feed. That’s VoD. People are consuming VoD content every minute, unaware of the fact that it’s VoD. As suggested by a recent report, the year-over-year viewing times on VOD platforms are up by 155%! …
FAST or Linear free ad-supported streaming is booming. 2020 has been the year of FAST and this trend is going to continue in 2021 as well. Big media giants ViacomCBS and Comcast have bought Pluto TV and Xumo, respectively, and Comcast is also launching Peacock which features a FAST element. What’s FAST? …
2020 has been disruptive. The pandemic has closed businesses and changed the OTT content consumption dynamics in a significant way. It has especially caused a major impact on the TV industry- Lockdowns changed audience consumption habits and caused disruption in broadcasting, production and advertising. Change in Pay TV Environment Pay-TV ecosystem is …
2020 undoubtedly has been a pivotal year for the OTT industry. From viewers consuming content under lockdown on video streaming platforms to physical events getting migrated to virtual platforms- 2020 has witnessed it all. As we wind up this strange yet eventful year, here are some streaming trends that truly changed the face of …
Due to the pandemic, connected TV usage among consumers has experienced a huge surge. However, many viewers are still struggling to find the correct content to stream, according to their preferences. This dilemma can be looked up by brand marketers as an advantageous opportunity that prioritizes brand experience encouraging content discovery. What are …
We have entered an era where people spend more time online than they spend with their near and dear ones. The 21st-century online audience is constantly switching between different devices while expecting the most personalized experience. For advertisers and publishers, it becomes increasingly important to maintain connectivity across all channels — and this can only …
If you have an online video platform, choosing an appropriate video ad server is one of the most crucial decisions you have to make, if you are serious about monetizing your content. That’s because the ad server will not only host online video advertising and deliver them to your target audience but will also …
As people are spending most of their time in video streaming amid COVID-19 lockdown, demand for new video streaming services are at a record high. According to research, 20% of consumers have signed up for new paid video streaming services for their stay-at-home period. Meanwhile free ad-supported streaming services boom as 42% of consumers …
WELCOME TO THOUGHTSDAY LEADERSHIP Welcome aboard to Muvi’s Thoughtsday Leadership knowledge session! Just to let you know, Thoughtsday Leadership is a monthly affair taking place on the last Thursday of every month where we share enlightening blogs coming straight from thought leaders and experts in the streaming industry. Why is a Content Monetization …
The Future of AVOD – Offline Video Advertising is here. Video service providers who are dependent on the advertising monetization model, this blog is specially curated for you. According to a recent survey report, around 59% of users in the US, today expect a video streaming service to have a download feature. But …