Hub Entertainment Research - Latest updates on Hub Entertainment Research
OTT is now the most preferred programme source 13 November 2017
According to a new study from Hub Entertainment Research, more than 50% of TV consumers say that their current favorite comes from an online TV platform. The study is Hub’s annual research Conquering Content which tracks how TV consumers discover, … Continue reading
Netflix is now ‘indispensable’ for many US viewers – Report 19 January 2017
According to the Hub Entertainment Research’s new ‘Branding of TV’ report, Netflix is the new TV brand that has viewers are most reluctant to give up. When surveyed on which TV channel would they prefer if they could only have … Continue reading
Consumers Prefer AVOD than SVOD: Research 07 October 2016
According to a recent survey from Hub Entertainment Research, when it comes to online videos, consumers prefer watching ads rather than paying for an SVOD service. The research states that majority of online TV consumers, as much as 53% say they … Continue reading
