Online Video Ads - Latest updates on Online Video Ads
Shoppable Video: The New Way of Driving Revenue in eCommerce 06 April 2021
Nothing creates a more enhancing in-shopping experience for online shoppers than shoppable videos! This is the reason why video ecommerce is trending at a raging speed. Findings of a recent survey has shown that online retailers featuring video on … Continue reading
Italy’s video advertising market to grow by 30% in 2016 28 October 2016
According to figures published by Interactive Advertising Bureau Italia, the OTT and VOD video advertising market in Italy is expected to grow above 30% by the end of this year, representing one fourth of the total online advertising. This compares … Continue reading
35% of US broadband users watch UGC Videos 10 Days a Month 13 October 2016
According to a new study by Parks Associates, around one third of broadband users in USA watch user generated video streaming content online at least for 10 days in a month. The study reveled that about 75% of US broadband homes access … Continue reading
Consumers Prefer AVOD than SVOD: Research 07 October 2016
According to a recent survey from Hub Entertainment Research, when it comes to online videos, consumers prefer watching ads rather than paying for an SVOD service. The research states that majority of online TV consumers, as much as 53% say they … Continue reading
92% European Consumers Say Online Video Advertising Needs Improvements 12 September 2016
According to a recent study, European consumers have demanded a better online video advertisements in order to improve their viewing experience. When interviewed, these consumers cited the problems with today’s online video ads as irrelevancy, volume and poor delivery. The experience … Continue reading
