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Online video streaming gains popularity

According to reports, more people are willing to stream live video content than ever before. Around 47% of live streaming video viewers worldwide are likely to stream live video compared to the year 2017. As many as 44% watch less TV as a result of live streaming content provided by video streaming platforms such as …

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Live Stream growing as big as VOD

“Live streaming” as a format has been a growing favorite over the last few years. Consumers are preferring live content to on-demand content of late. Everyone wants to see what’s happening live. The revolution began with user-generated live content and with Snapchat stories being the pioneer. Earlier over-the-top (OTT) live content was limited to sports …

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HTTP Live Streaming (HLS) and its relevance in the OTT industry

There have been times when uploading a video and streaming them online, is a tedious job. It used to be the case a few years earlier, and scarcely even today due to lack of high-speed data coverage. In such scenario, consumers have gone gung-ho over live streaming content, and many players have turned to offering …

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Add feeds for Audio Live Streaming on Muvi platform

You can now stream live audio content on the Muvi platform. If you run an online radio show, or a live podcast, or maybe an audio coverage of a musical concert or a playback at a recording studio, or a guest lecture at the university, you can now offer them for streaming with ease. To …

PR professionals cash in on live streaming

PR professionals are increasingly using Periscope, Blab, Facebook Live and other live streaming apps to connect and increase engagement with target audience. Such apps can help brands go live from any mobile device. Experian, Kohl’s, UFC, GE, and Applebee’s are a few brands who have already cashed in on live streaming. Live video has a …

Now AP Moves To Live Streaming For News

Coverage of breaking news in 2015 not only highlighted the ongoing growth in audience demand for online video, but also the popularity of one format in particular: live streaming video. The amount of live video output produced by The Associated Press (AP) increased by 25 per cent last year, to 2,073 live stories and events …

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OTT Challenge For Broadcasters: How Will The Traditionalists Scale Up?

  On-demand content is experiencing a boom with viewer uptake. On-demand content consumption is not a techno-pushed trend; it addresses a consumer’s need, where he wants his favorite content, such as movies or a TV series, anytime and anywhere. The video on demand (VOD) revenue is expected to reach US$ 51.1 billion in 2020, in …

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